Innovative Online & Print Publication Plan
This publication by Theophilus Abbah aims to revolutionize journalism in Nigeria by bringing excellence, expertise, and speed. Focused on politics, business, economy, and more, it promises breaking news, insightful analyses, data-based reporting, and engaging interviews with experts and celebrities.
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Presentation Transcript
Online & Print Publication Plan By Theophilus Abbah
Vision Be Two Steps Ahead of Others
Why a New Publication? Our belief: Journalism is not about to die. Like the eagle, it s reinventing itself. We intend to bring excellence, expertise and speed to the business of journalism. At the moment there is disillusionment in the media in Nigeria. Many journalists are thinking of the good old days, not about emerging innovations, not strategizing for the future of the trade.
What is this future? News for Use: Those who would read newspapers would do so because it produces exclusive information that they could use. Whether in politics, business, economy, entertainment, education, health, security, science, etc. The question most readers ask is: what s the use of the story? It is in an attempt to answer this question that many have invaded google.com.
Target Audience Political Class Business World Celebrities Diplomatic Community Women & Youths Children
Situation of media in Nigeria today Low readership as a result of the fact that most breaking news have been carried on the social media and as newsletters by online publications Low capacity of current journalists to cope with innovations and modern journalism that attract more readership. Dearth of quality investigative and data journalism There is no solutions-based reporting, such that readers ask more questions after reading news stories Poor insightful, analytical and predictive reporting Poor writing style and weak language use.
The difference this publication would make We ll be doing breaking news which will be accompanied with explainers and insights. Authoritative political reporting, analyses, and predictions. Regular engagement of experts who would dissect contemporary issues and elaborate on trends and their implications Data-based reporting, with facts, figure and informed arguments Personality interviews on a regular basis, especially with those who understand the current political, business and economic environments Interviews with celebrities Special reports on the financial sectors, with the view of predicting future occurrences. Our columns will be reserved for experienced intellectuals in the political and economic fields.
Focus of the Publication Politics, Business & Economy Data & Investigations Intelligence Insight Forecasting Entertainment Prescription
Core Values National Unity Honesty & Integrity Profit making Supporting National Development projects Supporting the vulnerable: orphans, widows and the under-privileged Mentoring and leaving behind a legacy
Areas of Strength Political and Economic Reporting Literary/Narrative Reporting Investigative Reporting Data-based Reporting Coverage of Sporting personalities Celebrities/young adults personalities/events coverage Fact-checking important and big issues
Nature of Online Content Instant News Analysis and Forecasting Breaking News Big Interviews Fact-Checking Documentaries Data-based reporting Informed Commentaries Investigations/Solutions Reporting
Other Supportive Business Activities Writing Seminars Journalism Conferences Research & Investigative Activities Book Publishing Annual Reports/Year Books Special Projects Online Data Bank
Sources of Information Reporters at the headquarters Stringers Contacts in Security Agencies Contacts with National Assembly Commissioned Stories Analysts/Experts
Other Staff Data Analysts Non- Operations Staff Journalism Staff Researchers Advert Executives
Sources of Income Advertisements Special Projects Sales & Marketing Sponsorship of Sections Conferences & Events Grants from organisations/individuals Other legitimate sources of income Donations
Initial Take-Off Needs S/No Description Amount 1. Office Accommodation (2 Bedroom Flat) N4,000,000.00 2. Four Desktop computers (N400 each) 1,600,000.00 3. Six laptop computers (N150,000 each) 900.000.00 4. Three Printers (N100,000 each) 300,000.00 5. Internet service 1,000,000.00 6. Design & Management of Website 1,000,000.00 7. Staff Salaries (N 2million x 24 months) 48,000,000.00 8. Operational vehicles (3 in number) 21,000,000.00
Management & Staff Publisher/Editor-in- Chief Human Resources Manager/Accountant Consultant Legal Adviser Advert Manager Editor Politics Editor News Editor Investigations Editor Data Analyst Four stringers
Projected Salaries S/No Position Salary 1. Publisher/Editor-in-Chief N500,000.00 2. Human Resources Manager/Accountant N250,000.00 3. Advert Manager N200,000.00 4. Editor N200,000.00 5. Politics Editor N100,000.00 6. News Editor N100,000.00 7. Investigations Editor N100,000.00 8. Data Analyst N100,000.00 10. Stringers (N30,000/month) x 4 N120,000.00 11. Driver N 50,000.00 12. Office Assistant N 50,000.00 Total N1,770,000.00
Other Costs S/No Description Amount 1. Printing Cost (N1,000,000 x 12) for a monthly publication of 56 page of 5,000 copies N12,000,000.00 2. Freight & Transportation Cost (N200,000 x 12) N 2,400,000.00 3. Utility N 400,000.00 Total N14,000.000.00
Name and mission of Publication Daily Mail Daily Vision Daily Report Daily News Daily Record
