Innovative Solutions for Addressing Unmet Needs in Business

The Problem What is the problem, or unmet need, that your idea addresses? - - - - - What issue is the business idea addressing? Is it perceived or real? What is the pain point and how strong is it? How is it overcome today? How important/big is it?

The Target Market Who will your customers/users be? Hint: it's not 'everybody'! - - - Who are the people affected by the problem? How many are there? What are their characteristics? Give a detailed breakdown

Revenue Model How will your idea make money? - - Transactions: one-off sale of goods / services Subscription / Leasing: recurring sales with regular payment, normally automated and contracted Membership: monthly / annual fee to get reduced transaction fees Franchise / Licensing: selling the rights to use your IP to others Hourly rates: mainly for professional services - - -

Originality / Differentiation What makes your idea different, original or better than the competition? - - Is there someone else solving the problem? Are they solving it with the same product/service or with a different one? How are you different from other businesses solving this problem: cost, speed, quality, accuracy, ? -

Passion Tell us why you are passionate about this idea and how serious you are about it - - - How is the applicant / team linked to the idea s industry? What are your/your team s skills? What are their motivations to do this?

Video Pitch - Structure 1. STRONG START - introduce problem with powerful statistics or personal story 2. SOLUTION - concise description of the solution and how it solves the problem, key differences from competition 3. CUSTOMER - clear identification and quantification of who is affected by the problem 4. MONEY - business model description 5. EXTRAS - expertise, team, network, patents 6. CLOSING - finish with a strong slogan

Video Pitch - Example 2013 BPC Elevator Pitch Winner Aaron Pugh is the first-place winner of the 2013-14 University of Dayton Business Plan Competition Elevator Pitch. He is also one of 15 teams that will advance to the next stage. For more information about the University of Dayton's business plan competition, visit https://www.udayton.edu/business/academics/undergraduate/management_and_marketing/udbpc/index.php https://youtu.be/2sE5UXVIkz0

Video Pitch - Transcript It's a cold night and you're at your son's football game. After the first quarter you realize these bleachers are so cold, my butt is numb. I have the perfect solution, the Hot Seat. The Hot Seat is a cushion stadium seat with the heated base and back. Now, there are cushion stadium seats available that aren't heated and heated stadium pads that don't offer back support. The Hot Seat combines these two elements providing a portable cushion heated stadium seat with a USB port to charge your mobile device. According to worldstadiums.com, there are over 73 million outdoor stadium seats in America alone. I'll use the internet, my personal NFL connections, and amateur booster club organizations to sell 2,000 units by year three, resulting in $120,000 in sales. I need 19K for development, manufacturing, and marketing. Investors can expect a 3X return by year three. Don't let frost bite your buns. Get the Hot Seat.

Video Pitch - Transcript It's a cold night and you're at your son's football game. After the first quarter you realize these bleachers are so cold, my butt is numb. I have the perfect solution, the Hot Seat. The Hot Seat is a cushion stadium seat with the heated base and back. Now, there are cushion stadium seats available that aren't heated and heated stadium pads that don't offer back support. The Hot Seat combines these two elements providing a portable cushion heated stadium seat with a USB port to charge your mobile device. According to worldstadiums.com, there are over 73 million outdoor stadium seats in America alone. I'll use the internet, my personal NFL connections, and amateur booster club organizations to sell 2,000 units by year three, resulting in $120,000 in sales. I need 19K for development, manufacturing, and marketing. Investors can expect a 3X return by year three. Don't let frost bite your buns. Get the Hot Seat. The solution

Video Pitch - Transcript It's a cold night and you're at your son's football game. After the first quarter you realize these bleachers are so cold, my butt is numb. I have the perfect solution, the Hot Seat. The Hot Seat is a cushion stadium seat with the heated base and back. Now, there are cushion stadium seats available that aren't heated and heated stadium pads that don't offer back support. The Hot Seat combines these two elements providing a portable cushion heated stadium seat with a USB port to charge your mobile device. According to worldstadiums.com, there are over 73 million outdoor stadium seats in America alone. I'll use the internet, my personal NFL connections, and amateur booster club organizations to sell 2,000 units by year three, resulting in $120,000 in sales. I need 19K for development, manufacturing, and marketing. Investors can expect a 3X return by year three. Don't let frost bite your buns. Get the Hot Seat. More detailed explanation

Video Pitch - Transcript It's a cold night and you're at your son's football game. After the first quarter you realize these bleachers are so cold, my butt is numb. I have the perfect solution, the Hot Seat. The Hot Seat is a cushion stadium seat with the heated base and back. Now, there are cushion stadium seats available that aren't heated and heated stadium pads that don't offer back support. The Hot Seat combines these two elements providing a portable cushion heated stadium seat with a USB port to charge your mobile device. According to worldstadiums.com, there are over 73 million outdoor stadium seats in America alone. I'll use the internet, my personal NFL connections, and amateur booster club organizations to sell 2,000 units by year three, resulting in $120,000 in sales. I need 19K for development, manufacturing, and marketing. Investors can expect a 3X return by year three. Don't let frost bite your buns. Get the Hot Seat. Differentiation from competitors

Video Pitch - Transcript It's a cold night and you're at your son's football game. After the first quarter you realize these bleachers are so cold, my butt is numb. I have the perfect solution, the Hot Seat. The Hot Seat is a cushion stadium seat with the heated base and back. Now, there are cushion stadium seats available that aren't heated and heated stadium pads that don't offer back support. The Hot Seat combines these two elements providing a portable cushion heated stadium seat with a USB port to charge your mobile device. According to worldstadiums.com, there are over 73 million outdoor stadium seats in America alone. I'll use the internet, my personal NFL connections, and amateur booster club organizations to sell 2,000 units by year three, resulting in $120,000 in sales. I need 19K for development, manufacturing, and marketing. Investors can expect a 3X return by year three. Don't let frost bite your buns. Get the Hot Seat. Competitive advantage

Video Pitch - Transcript It's a cold night and you're at your son's football game. After the first quarter you realize these bleachers are so cold, my butt is numb. I have the perfect solution, the Hot Seat. The Hot Seat is a cushion stadium seat with the heated base and back. Now, there are cushion stadium seats available that aren't heated and heated stadium pads that don't offer back support. The Hot Seat combines these two elements providing a portable cushion heated stadium seat with a USB port to charge your mobile device. According to worldstadiums.com, there are over 73 million outdoor stadium seats in America alone. I'll use the internet, my personal NFL connections, and amateur booster club organizations to sell 2,000 units by year three, resulting in $120,000 in sales. I need 19K for development, manufacturing, and marketing. Investors can expect a 3X return by year three. Don't let frost bite your buns. Get the Hot Seat. Added value

Video Pitch - Transcript It's a cold night and you're at your son's football game. After the first quarter you realize these bleachers are so cold, my butt is numb. I have the perfect solution, the Hot Seat. The Hot Seat is a cushion stadium seat with the heated base and back. Now, there are cushion stadium seats available that aren't heated and heated stadium pads that don't offer back support. The Hot Seat combines these two elements providing a portable cushion heated stadium seat with a USB port to charge your mobile device. According to worldstadiums.com, there are over 73 million outdoor stadium seats in America alone. I'll use the internet, my personal NFL connections, and amateur booster club organizations to sell 2,000 units by year three, resulting in $120,000 in sales. I need 19K for development, manufacturing, and marketing. Investors can expect a 3X return by year three. Don't let frost bite your buns. Get the Hot Seat. Evidence of market size

Video Pitch - Transcript It's a cold night and you're at your son's football game. After the first quarter you realize these bleachers are so cold, my butt is numb. I have the perfect solution, the Hot Seat. The Hot Seat is a cushion stadium seat with the heated base and back. Now, there are cushion stadium seats available that aren't heated and heated stadium pads that don't offer back support. The Hot Seat combines these two elements providing a portable cushion heated stadium seat with a USB port to charge your mobile device. According to worldstadiums.com, there are over 73 million outdoor stadium seats in America alone. I'll use the internet, my personal NFL connections, and amateur booster club organizations to sell 2,000 units by year three, resulting in $120,000 in sales. I need 19K for development, manufacturing, and marketing. Investors can expect a 3X return by year three. Don't let frost bite your buns. Get the Hot Seat. Channel to market

Video Pitch - Transcript It's a cold night and you're at your son's football game. After the first quarter you realize these bleachers are so cold, my butt is numb. I have the perfect solution, the Hot Seat. The Hot Seat is a cushion stadium seat with the heated base and back. Now, there are cushion stadium seats available that aren't heated and heated stadium pads that don't offer back support. The Hot Seat combines these two elements providing a portable cushion heated stadium seat with a USB port to charge your mobile device. According to worldstadiums.com, there are over 73 million outdoor stadium seats in America alone. I'll use the internet, my personal NFL connections, and amateur booster club organizations to sell 2,000 units by year three, resulting in $120,000 in sales. I need 19K for development, manufacturing, and marketing. Investors can expect a 3X return by year three. Don't let frost bite your buns. Get the Hot Seat. My skills/knowledge/n etwork

Video Pitch - Transcript It's a cold night and you're at your son's football game. After the first quarter you realize these bleachers are so cold, my butt is numb. I have the perfect solution, the Hot Seat. The Hot Seat is a cushion stadium seat with the heated base and back. Now, there are cushion stadium seats available that aren't heated and heated stadium pads that don't offer back support. The Hot Seat combines these two elements providing a portable cushion heated stadium seat with a USB port to charge your mobile device. According to worldstadiums.com, there are over 73 million outdoor stadium seats in America alone. I'll use the internet, my personal NFL connections, and amateur booster club organizations to sell 2,000 units by year three, resulting in $120,000 in sales. I need 19K for development, manufacturing, and marketing. Investors can expect a 3X return by year three. Don't let frost bite your buns. Get the Hot Seat. Business model

Video Pitch - Transcript It's a cold night and you're at your son's football game. After the first quarter you realize these bleachers are so cold, my butt is numb. I have the perfect solution, the Hot Seat. The Hot Seat is a cushion stadium seat with the heated base and back. Now, there are cushion stadium seats available that aren't heated and heated stadium pads that don't offer back support. The Hot Seat combines these two elements providing a portable cushion heated stadium seat with a USB port to charge your mobile device. According to worldstadiums.com, there are over 73 million outdoor stadium seats in America alone. I'll use the internet, my personal NFL connections, and amateur booster club organizations to sell 2,000 units by year three, resulting in $120,000 in sales. I need 19K for development, manufacturing, and marketing. Investors can expect a 3X return by year three. Don't let frost bite your buns. Get the Hot Seat. Forecast performance

Video Pitch - Transcript It's a cold night and you're at your son's football game. After the first quarter you realize these bleachers are so cold, my butt is numb. I have the perfect solution, the Hot Seat. The Hot Seat is a cushion stadium seat with the heated base and back. Now, there are cushion stadium seats available that aren't heated and heated stadium pads that don't offer back support. The Hot Seat combines these two elements providing a portable cushion heated stadium seat with a USB port to charge your mobile device. According to worldstadiums.com, there are over 73 million outdoor stadium seats in America alone. I'll use the internet, my personal NFL connections, and amateur booster club organizations to sell 2,000 units by year three, resulting in $120,000 in sales. I need 19K for development, manufacturing, and marketing. Investors can expect a 3X return by year three. Don't let frost bite your buns. Get the Hot Seat. Investment request

Video Pitch - Transcript It's a cold night and you're at your son's football game. After the first quarter you realize these bleachers are so cold, my butt is numb. I have the perfect solution, the Hot Seat. The Hot Seat is a cushion stadium seat with the heated base and back. Now, there are cushion stadium seats available that aren't heated and heated stadium pads that don't offer back support. The Hot Seat combines these two elements providing a portable cushion heated stadium seat with a USB port to charge your mobile device. According to worldstadiums.com, there are over 73 million outdoor stadium seats in America alone. I'll use the internet, my personal NFL connections, and amateur booster club organizations to sell 2,000 units by year three, resulting in $120,000 in sales. I need 19K for development, manufacturing, and marketing. Investors can expect a 3X return by year three. Don't let frost bite your buns. Get the Hot Seat. Return on investment

Video Pitch - Transcript It's a cold night and you're at your son's football game. After the first quarter you realize these bleachers are so cold, my butt is numb. I have the perfect solution, the Hot Seat. The Hot Seat is a cushion stadium seat with the heated base and back. Now, there are cushion stadium seats available that aren't heated and heated stadium pads that don't offer back support. The Hot Seat combines these two elements providing a portable cushion heated stadium seat with a USB port to charge your mobile device. According to worldstadiums.com, there are over 73 million outdoor stadium seats in America alone. I'll use the internet, my personal NFL connections, and amateur booster club organizations to sell 2,000 units by year three, resulting in $120,000 in sales. I need 19K for development, manufacturing, and marketing. Investors can expect a 3X return by year three. Don't let frost bite your buns. Get the Hot Seat. Slogan that combines the problem and the solution

Do you have any critique of the pitch?

Video Pitch - Transcript It's a cold night and you're at your son's football game. After the first quarter you realize these bleachers are so cold, my butt is numb. I have the perfect solution, the Hot Seat. The Hot Seat is a cushion stadium seat with the heated base and back. Now, there are cushion stadium seats available that aren't heated and heated stadium pads that don't offer back support. The Hot Seat combines these two elements providing a portable cushion heated stadium seat with a USB port to charge your mobile device. According to worldstadiums.com, there are over 73 million outdoor stadium seats in America alone. I'll use the internet, my personal NFL connections, and amateur booster club organizations to sell 2,000 units by year three, resulting in $120,000 in sales. I need 19K for development, manufacturing, and marketing. Investors can expect a 3X return by year three. Don't let frost bite your buns. Get the Hot Seat. Diversity - Girls play football too

Video Pitch - Transcript How does it work technologically? Is it realistic to deliver this with a unit cost of $60 It's a cold night and you're at your son's football game. After the first quarter you realize these bleachers are so cold, my butt is numb. I have the perfect solution, the Hot Seat. The Hot Seat is a cushion stadium seat with the heated base and back. Now, there are cushion stadium seats available that aren't heated and heated stadium pads that don't offer back support. The Hot Seat combines these two elements providing a portable cushion heated stadium seat with a USB port to charge your mobile device. According to worldstadiums.com, there are over 73 million outdoor stadium seats in America alone. I'll use the internet, my personal NFL connections, and amateur booster club organizations to sell 2,000 units by year three, resulting in $120,000 in sales. I need 19K for development, manufacturing, and marketing. Investors can expect a 3X return by year three. Don't let frost bite your buns. Get the Hot Seat.

Video Pitch - Transcript It's a cold night and you're at your son's football game. After the first quarter you realize these bleachers are so cold, my butt is numb. I have the perfect solution, the Hot Seat. The Hot Seat is a cushion stadium seat with the heated base and back. Now, there are cushion stadium seats available that aren't heated and heated stadium pads that don't offer back support. The Hot Seat combines these two elements providing a portable cushion heated stadium seat with a USB port to charge your mobile device. According to worldstadiums.com, there are over 73 million outdoor stadium seats in America alone. I'll use the internet, my personal NFL connections, and amateur booster club organizations to sell 2,000 units by year three, resulting in $120,000 in sales. I need 19K for development, manufacturing, and marketing. Investors can expect a 3X return by year three. Don't let frost bite your buns. Get the Hot Seat. between the North and South. How is this better than a blanket? Is this really needed in all American outdoor stadiums? The climate varies

Video Pitch - Transcript How convenient will it be (weight/bulk)? How will it perform (heat output)? It's a cold night and you're at your son's football game. After the first quarter you realize these bleachers are so cold, my butt is numb. I have the perfect solution, the Hot Seat. The Hot Seat is a cushion stadium seat with the heated base and back. Now, there are cushion stadium seats available that aren't heated and heated stadium pads that don't offer back support. The Hot Seat combines these two elements providing a portable cushion heated stadium seat with a USB port to charge your mobile device. According to worldstadiums.com, there are over 73 million outdoor stadium seats in America alone. I'll use the internet, my personal NFL connections, and amateur booster club organizations to sell 2,000 units by year three, resulting in $120,000 in sales. I need 19K for development, manufacturing, and marketing. Investors can expect a 3X return by year three. Don't let frost bite your buns. Get the Hot Seat.

Video Pitch - Transcript It's a cold night and you're at your son's football game. After the first quarter you realize these bleachers are so cold, my butt is numb. I have the perfect solution, the Hot Seat. The Hot Seat is a cushion stadium seat with the heated base and back. Now, there are cushion stadium seats available that aren't heated and heated stadium pads that don't offer back support. The Hot Seat combines these two elements providing a portable cushion heated stadium seat with a USB port to charge your mobile device. According to worldstadiums.com, there are over 73 million outdoor stadium seats in America alone. I'll use the internet, my personal NFL connections, and amateur booster club organizations to sell 2,000 units by year three, resulting in $120,000 in sales. I need 19K for development, manufacturing, and marketing. Investors can expect a 3X return by year three. Don't let frost bite your buns. Get the Hot Seat. What is the environmental impact?

Video Pitch - Transcript It's a cold night and you're at your son's football game. After the first quarter you realize these bleachers are so cold, my butt is numb. I have the perfect solution, the Hot Seat. The Hot Seat is a cushion stadium seat with the heated base and back. Now, there are cushion stadium seats available that aren't heated and heated stadium pads that don't offer back support. The Hot Seat combines these two elements providing a portable cushion heated stadium seat with a USB port to charge your mobile device. According to worldstadiums.com, there are over 73 million outdoor stadium seats in America alone. I'll use the internet, my personal NFL connections, and amateur booster club organizations to sell 2,000 units by year three, resulting in $120,000 in sales. I need 19K for development, manufacturing, and marketing. Investors can expect a 3X return by year three. Don't let frost bite your buns. Get the Hot Seat. No price cited - so at a glance we don t know how affordable this is or whether this is a luxury or budget product.

Video Pitch - Transcript What about profits? What is the cost of manufacture per unit? Is $60K (= $120K minus (3x$19K)) enough for covering manufacturing and management costs for three years? It's a cold night and you're at your son's football game. After the first quarter you realize these bleachers are so cold, my butt is numb. I have the perfect solution, the Hot Seat. The Hot Seat is a cushion stadium seat with the heated base and back. Now, there are cushion stadium seats available that aren't heated and heated stadium pads that don't offer back support. The Hot Seat combines these two elements providing a portable cushion heated stadium seat with a USB port to charge your mobile device. According to worldstadiums.com, there are over 73 million outdoor stadium seats in America alone. I'll use the internet, my personal NFL connections, and amateur booster club organizations to sell 2,000 units by year three, resulting in $120,000 in sales. I need 19K for development, manufacturing, and marketing. Investors can expect a 3X return by year three. Don't let frost bite your buns. Get the Hot Seat.

Video Pitch - Transcript It's a cold night and you're at your son's football game. After the first quarter you realize these bleachers are so cold, my butt is numb. I have the perfect solution, the Hot Seat. The Hot Seat is a cushion stadium seat with the heated base and back. Now, there are cushion stadium seats available that aren't heated and heated stadium pads that don't offer back support. The Hot Seat combines these two elements providing a portable cushion heated stadium seat with a USB port to charge your mobile device. According to worldstadiums.com, there are over 73 million outdoor stadium seats in America alone. I'll use the internet, my personal NFL connections, and amateur booster club organizations to sell 2,000 units by year three, resulting in $120,000 in sales. I need 19K for development, manufacturing, and marketing. Investors can expect a 3X return by year three. Don't let frost bite your buns. Get the Hot Seat.

Video Pitch - Example - Strong start with a story to engage the audience and describe the problem (10 seconds) Clear description of solution and advantages over its competitors (15 seconds) Description of market size (5 seconds) Personal connection, business model description and sales projections (10 seconds) Asks (5 seconds) Strong closing with a slogan (5 seconds) - - - - -

Video Pitch - Pitfalls - Slow start: use the first 10 seconds for crucial points - Rambling on: be concise, 140 words in 60 seconds - Too detailed: be more high level - Unclear finish: have a strong conclusive slogan/sentence - Too staged: be natural and engaging