Innovative Solutions for Your Business Needs
Providing a framework to customize your pitch deck, focusing on storytelling, addressing customer problems, and showcasing your unique edge to investors. Tailor your content, not just design. Include industry expert tips and step-by-step guidance to create a winning pitch deck.
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Mission statement: Aliquam nulla facilisi cras fermentum odio eu. Sed faucibus turpis in eu mi bibendum. Vestibulum lorem sed risus ultricies tristique nulla aliquet enim. Your business name here PITCH DECK
How to use this template Don't obsess over design. Obsess over content, storytelling and answering why you, why now? This template is a framework for you to customise. We ve included step-by-step guidance throughout to help you understand how to use each slide. We ve also added insightful tips from industry experts to help you achieve a winning pitch deck. Oliver Kicks Principal, Concept Ventures When you re ready, delete: this slide the expert tips the final slide of the deck x delete this slide
x delete this tip Expert tip: Too often founders start by describing what they do (e.g. "We use blockchain to enable payments infrastructure"). That's just going to make an investor's eyes glaze over. If they can't see you solving a real customer problem and they can't understand what you do, they'll just go to the next slide deck in their inbox. The problem Anthony Rose CEO & Co-founder, SeedLegals Identify the problems that your product or service solves. Clearly articulate the pain point that your target customers are experiencing, and explain why existing solutions are inadequate. Problem 1 Problem 2 Problem 3 Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation. Ut enim ad minim veniam, quis nostrud exercitation. Adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
x delete this tip Expert tip: Features Benefits It needs to be clear up front how you solve a problem and how it compares to what s already out there. Give the basic details and leave some room for questions. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod Vasu Sarin Head of partnerships, SeedLegals Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod The solution Describe how your company solves the problem Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod
x delete this tip Expert tip: One of the most important things to focus on in your pitch deck is to define your edge and why no one else out there can replicate what you re doing. Showcase your product and explain how it works. Use some images or a video. Oliver Kicks Principal, Concept Ventures How it works Replace images Step 1 Step 2 Step 3 Step 4 Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do.
Achievement 1 Ut enim ad minim veniam, quis nostrud exercitation. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Achievements Achievement 2 Ut enim ad minim veniam, quis nostrud exercitation. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Show investors what s already working and what you ve achieved. You can include awards, recognition and validation. This proves to the investor that you ve found some early success. Achievement 3 Ut enim ad minim veniam, quis nostrud exercitation. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
Market adoption Show that your product is being used and loved. You can include statistics, use cases and/or customer testimonials. This is part of validating your business. Testimonial/use case Testimonial/use case Testimonial/use case Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Avoid too much detail on the market size such as Total Available Market and Serviceable Available Market. Just generally qualify why this is a big opportunity (or will be in the future). Avoid detailed financial models and page after page of diagrams and graphs. It's great to know you've thought this through, but save it for an appendix or data room. Lacinia at quis risus Ut enim ad minim veniam, quis nostrud exercitation. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Oliver Kicks Principal, Concept Ventures Market Aliquam nulla A arcu cursus vitae congue mauris rhoncus aenean. Purus semper eget duis at tellus at urna. Give a brief overview of your company s growth potential. Share high-level market data that shows your business will be in demand over a long period. Morbi enim Praesent semper feugiat nibh sed pulvinar proin gravida hendrerit. Velit scelerisque in dictum non consectetur commodo quisa erat.
Price Feature/experience Your company Competition Competitor A Identify your key competitors and show how your solution is different and better than what they offer. Be specific about your competitive advantages, such as pricing, features and user experience. Competitor B Competitor C
Don't include your valuation - this is a classic mistake and often founders don't realise this early on, but fundraising is often a two-way process with interested investors, and you could paint yourself into a corner by mentioning terms/valuation too early. Revenue model Oliver Kicks Principal, Concept Ventures Revenue Stream 1 Outline your revenue streams, pricing strategy, and any recurring revenue opportunities. You don t need to be too detailed about your financials just yet. Revenue Stream 2 Revenue Stream 3 Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt. You can show the basics and get investors excited about your potential revenue. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt. Read: Five year business plan: why you need one and how to write it Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt.
This is one of the most important slides to build credibility. Investors want to know: Our team Why you re the best people to build this business What skills, experience and insight give your team an unfair advantage Introduce your team and highlight their relevant experience and expertise. This is also a good opportunity to showcase any advisors or mentors that you have on board. Remember to include a significant accomplishment for each person that identifies key strengths and experience. Michael Vernon Founder & CEO Emma Markham Founder Lucy Marquez CFO Henry Price CTO You could also put this slide earlier on, after your solution and product slides. It s especially important if you re raising pre-seed, investors will want to know there s a strong team behind your idea. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
Often you see a brilliant slide deck that ends with a team slide and then... nothing. This leaves the investor wondering why you sent it to them. Your last slide should be the ask. Anthony Rose CEO & Co-founder, SeedLegals Offering [SEIS/EIS] tax deductions Deal summary Raising 500k We have already [obtained/ applied for SEIS/EIS] Advance Assurance Make sure you clearly articulate what you re asking investors for. This deal summary slide is an overview of the core investment proposal. It makes it easy for investors to see at a glance how much they can invest and whether they can claim SEIS/EIS tax benefits. It also shows that the founder understands the investment process. 5,000 Offering standard investor protections: Minimum investment amount Drag along, tag along and pre-emption rights We're using SeedLegals to easily negotiate, sign and store investment documents, and more. and store investment documents, and more. We're using SeedLegals to easily negotiate, sign
Thank you. www.yourcompanywebsite.com Name of person to contact Email of person to contact
