Innovative Solutions in Smart Health for Aging Populations

Smart health 12/22/2020 1

PART I: GENERAL INFORMATION 12/22/2020 2

Key points and main messages Finland believes that smart health is the solution to an aging population with longer life expectancy. Smart health is tools and services which use technology to efficiently provide healthcare services. The goal of Finland s smart health system is to provide better healthcare at a more reasonable cost. The benefits of smart health solutions are to care for patients more efficiently and to prevent illnesses more frequently, giving a better quality of life. It also provides highly skilled jobs, boosting the economy. Finland is a global pioneer in smart health. Finland has an efficient healthcare system and invests in new solutions that solve current and future healthcare needs. Finnish strengths are diverse, ranging from hardware to software and new business models. A unique Finnish strength is how it safely uses patient data. It has developed an innovative system to meet strict data protection requirements while allowing data to be used for research, statistics and healthcare development. This system has attracted worldwide attention. The Finnish healthcare system is not isolated; it is international. Healthcare institutions and companies are eager to work with international partners to jointly develop new smart health solutions. How to portray Finland? Position Finland as a highly innovative society that knows how to solve problems and enhance the quality of patients' lives. Highlight the fact that Finland has developed a unique system to protect patient rights and still share data with researchers and companies. Profile Finland as the perfect partner to develop healthtech solutions in your own country. 12/22/2020 3

Elevator pitch: Smart Health Much of the developed world faces a severe demographic challenge. People suffer more from chronic diseases and lifestyle-related diseases. The problem is providing good quality health care to more people as the proportion of tax-paying workers decreases. Smart health is the solution. One definition from the European Commission says smart health refers to tools and services that use information and communication technologies to improve prevention, diagnosis, treatment, monitoring and management of health-related issues and to monitor and manage lifestyle-habits that impact their health. The benefits of smart health solutions are to cure afflictions more effectively, to care for patients more efficiently and to prevent illnesses more frequently. An added benefit of smart health solutions is that it typically generates highly skilled jobs. One of the biggest strengths of the Finnish healthcare system is its forward-looking nature. Both public and private organizations invest in new ideas to meet current and future needs. Finland is a global pioneer in smart health. Finland has an extremely efficient healthcare system and invests in new solutions that solve current and future healthcare needs. Finnish strengths are diverse, ranging from AI and sensors to mobile communications and new business models. A unique Finnish strength is how it safely uses patient data. It has developed an innovative system to meet strict data protection requirements while allowing data to be used for research, statistics and healthcare development. This system allows ideas to be turned into concrete solutions and has attracted worldwide attention. The Finnish healthcare system is not isolated; it is international. Healthcare institutions and companies are eager to work with international partners to jointly develop new smart health solutions. 12/22/2020 4

Background 1/2 The developed world has a significant demographic challenge. People are living longer and need more healthcare services. However, the population is aging and the proportion of workers is falling, putting stress on budgets. In much of the world the population is also moving from rural to urban environments. While it may be more efficient to provide healthcare in densely populated areas, this also creates a problem how to properly serve rural communities. Smart health is the solution. It can provide better healthcare to more people at a more reasonable cost. One definition from the European Commission says smart health refers to tools and services that use information and communication technologies to improve prevention, diagnosis, treatment, monitoring and management of health-related issues and to monitor and manage lifestyle-habits that impact their health. The benefits of smart health solutions are to cure afflictions more effectively, to care for patients more efficiently and to prevent illnesses more frequently. An added benefit of smart health solutions is that it typically generates highly skilled jobs. Healthcare technology has advanced faster than legal and ethical questions have been resolved. This has acted as a damper on new developments as regulators have hesitated to approve new solutions and consumers have been unsure of new products. 12/22/2020 5

Background 2/2 Finland has proactively addressed these legal and ethical issues to spur responsible development. The Biobank law enables a faster drug discovery and clinical trails by granting access to data and specimens. The Act on the Secondary Use of Health and Social Data grants improved access to data while protecting patients personal information. Findata is the national one stop shop for health and social data. It is a single point of contact as a data permit authority and service operator. FinBioBank connects all six university hospital biobanks and two national biobanks. It is available for public and corporate R&D if the application receives ethical approval. All medical records in Finland are in electronic format and digitally accessible, providing real-world data that allows ideas to be turned into concrete solutions. The Finnish government fully supports the development of the smart health sector, providing funds, favorable rules, advice and encouragement. The Finnish government is investing in centers of excellence, including cancer treatment, drug development, neuroscience and genome research. Finnish testbeds allow healthtech companies and institutions to develop their solutions in authentic hospital environments. Finland has a corporate tax rate of only 20%, one of the lowest rates in Europe. Major global healthcare companies have chosen to work in Finland, including Bayer, Santen, Perkin Elmer, GE Healthcare, Philips Healthcare and Thermo Fischer Scientific. For example, Bayer has an R&D and manufacturing unit in Turku. GE Healthcare uses Finland as their base for wearable technology development and have developed a connected health ecosystem. 12/22/2020 6

Facts and stats The Health Care Index 2020 ranks the Finnish healthcare system as 10th best in the world. Finland spends 9.2% of GDP on health expenditures, slightly more than the OECD average of 8.8%, according to the OECD. Good results with modest investments means Finland s system is cost-effective. Finland is the most prepared European country for the digital, personalised future of health, according to the European Personalised Healthcare Index 2020. There are 400 health technology companies in Finland. They employ 10,000 professionals and have a revenue of 3 billion euros, according to Business Finland. Finland has 100 pharmaceutical companies which employ 5,400 people and have a revenue of 2.5 billion euros, according to Business Finland. The healthcare and welfare service sector in Finland includes 19,000 companies, 67,000 workers and 5.5 billion euros in revenue, according to Business Finland. There are 260 health IT companies based in Finland, according to Business Finland. They have a combined revenue of 5 billion euros. Finland has the #1 availability of scientists, engineers and latest technologies, according to the World Economic Forum s global competitiveness report (2017- 2020). Finns are very satisfied with their healthcare system. Surveys from the European Commission and Alma Media over the past two decades have found satisfaction rates around 80-90%. The EU average is about 71%. Approximately 99% of Finns say they would take part in medical research, according to Business Finland. 12/22/2020 7

Some Finnish companies in the field Abomics specialises in turning genomics research into clinical practice Auntie preventive and support services for mental well-being BC Platforms builds a data and technology platform for personalised medicine Biohit biotech and diagnostic products for research and healthcare Biovian contract development and manufacturer for gene therapies and biopharmaceuticals Blueprint Genetics genetics testing Clinic Helena breast cancer care and reconstruction Finnadvance microtechnology and 3D biology solutions, including microfluidic organ-on-chips for drug R&D GE Healthcare Finland smart health devices, software and services Helsinki University Hospital major hospital which cooperates with international companies on development projects Innokas Medical tailored medical device design, development and manufacturing Merivaara develops operating room equipment such as tables and lights Modulight lasers for medical applications My Lab information systems and software for clinical laboratories Orion develops, manufactures and markets pharmaceuticals Oura Ring smart ring which tracks health and activity Pharmatest contract research organisation specialising in preclinical services in oncology and skeletal diseases Planmeca dental equipment and software Sooma brain stimulation treatment for depression and chronic pain Top Data Science AI for healthcare and medical imaging 12/22/2020 8

Programs and main markets Smart Life Finland This Business Finland program offers innovation funding, networking and internationalization and export services for the digital transformation of the health and wellbeing sector. Target areas include the Nordic countries, Germany, the UK, Singapore, Gulf states, Japan, Australia and the USA. Personalized Health Finland A Business Finland program aiming to create new businesses around individualized health platforms. Target countries are the USA, UK; Japan, Switzerland, Sweden and Denmark. FinnGen A unique study that combines genome information with digital healthcare data. It is an unprecedented global research project funded by Business Finland and twelve international pharmaceutical companies. VTT VTT is not a program , but an applied research organization providing R&D and innovation services for smart health companies. VTT drives health innovation through technology, combined with a deep understanding of the healthcare domain. VTT s core fields of expertise include Wearable Technology, Microelectronics, Diagnostic technologies and data-driven tools for Smart health and wellness. VTT is actively involved in the Finnish Smart Health ecosystem, supporting the utilization of national health data resources for the development of new diagnostic tools, treatment methods and well-being products. 12/22/2020 9

Sites to visit in Finland Health Campus Turku a multidisciplinary knowledge cluster for medicine, technology and social and healthcare. Health Capital Helsinki building a health ecosystem in the Greater Helsinki area. Health Innovation Village an ecosystem of healthtech startups at GE s campus in Vallila, Helsinki. Kuopio Health open innovation health ecosystem. Printocent an Oulu-based ecosystem including a pilot factory for printed electronics, such as wearable health sensors. Tampere Health Community health technology and life sciences ecosystem. Turku Bioscience bioscience research facility hosted by the University of Turku and bo Akademi. Experts who can give good lectures on the topic Please let VIE-50 know if you have suggestions of good speakers. We will update this material. 12/22/2020 10

For social media @ FinlandHealth @ BusinessFinland @ Oulu Health @ Health Startup Association of Finland #teamfinland #smarthealth #healthtech #healthcare #innovation Health researchers, do you need access to data and a population willing to take part in medical studies? Consider #Finland! The developed world faces chronic health problems and life-style related diseases. Finland s #smarthealth solutions aim to improve our health while protecting our budgets. #Finland has the most progressive #health data system in the world. It protects #privacy while opening up data for medical #research. #Finland is the most prepared European country for the digital, personalized future of health. Come develop your #smarthealth solutions in Finland! For further information Hanna Rantala, Senior Director, Programs, Business Finland, +358 50 55 77 797, hanna.rantala@businessfinland.fi Kari Klossner , Head of Smart Life Program, Business Finland, +358 400 717 298, kari.klossner@businessfinland.fi 12/22/2020 11

Tools and materials Health, Healthcare, Smart Health A wealth of materials from the Finland Toolbox. Cancer Expertise from Finland This Business Finland webpage explains the cancer research and treatment program. It also includes a detailed publication which lists ecosystems, platforms and companies. Healthtech Finland Healthtech Finland is an industry association and part of he Technology Industries of Finland. The site includes news and a useful list of member companies. Future Watch: Health & Wellbeing in the Digital World Vision 2025 A large Team Finland presentation on the evolution of the healthcare industry. FINBB The Finnish Biobank Cooperative FINBB is a biobank cooperative owned by Finnish universities and university hospitals with the goal to create an internationally advanced biobank infrastructure in Finland. It is for academic researchers and medical product development. Findata Findata promotes the secondary use of health and social data, facilitates data permit processing and improves the protection of individuals data. 12/22/2020 12

PART II: COUNTRY SPECIFIC INFORMATION 12/22/2020 13

Key points and main messages What are the most important things to emphasize in this specific country? What is Finland s special knowhow that makes us stand out especially in this country? Why should someone from this country want to cooperate, invest or buy? 12/22/2020 14

Elevator pitch Write a clear, brief message/commercial about the sector and Finland's knowhow. Position Finland: who are we and why people should trust us in this country State the problem that needs to be solved in this country and globally Present our solution and results with focus on the needs of this country: explain what we do, how we do it and what makes us unique. Eliminate jargon but wrap everything into a good story Finish with a call to action: what do we want to happen next, where do we want to go? 12/22/2020 15

Background, facts and stats This is the part where you add facts to support and explain your elevator pitch. Short history and development of the sector in your country. List all essential facts and numbers that a person needs to understand the size and significance of the sector in your country. Why and how did this become a key sector for Finland? What is the broader role of Finland in this sector, what is our position in comparison to other countries? 12/22/2020 16

Finnish companies in the area Please list Finnish companies operating in this sector in your country. Write shortly (1-2 sentences) what they have to offer. Team Finland Name of persons in charge of this sector in your country: name, title, organization, email, phone number. 12/22/2020 17

PART III: INSTRUCTIONS AND BACKGROUND FOR THIS INTERNAL MATERIAL PACKAGE 12/22/2020 18

Material package: instructions This is an internal working paper to support all Team Finland actors globally in promoting Finland and its strengths. The Unit for Public Diplomacy of the Ministry for Foreign Affairs coordinates the production of sectoral working papers in close cooperation with Business Finland and other core actors. The sectoral working papers can be found in the internal Team Finland section of the Finland Toolbox. Parts I-II Part I of consists of general information that can be used globally when preparing for meetings, visits, events, campaigns, etc. Part II is left blank. All Team Finland teams around the world are encouraged to fill in country specific information and use it actively! Hyperlinks When you read the content in normal view, the hyperlinks are not clickable. You can either open the hyperlinks by right-clicking on them and selecting Open Hyperlink or by switching to slide show view and clicking on them . Questions and comments If you have questions or suggestions concerning the format or content, please contact The Unit for Public Diplomacy at vie-50@formin.fi. 12/22/2020 19

Country branding and Team Finland work: why do we need common messages? Country branding is advocacy, communications and marketing that aims to influence target groups knowledge, opinions and eventually decisions through owned and earned media, events and meetings, among other means. Country branding is carried out by everybody who speaks about, writes about or documents Finland. Country image work is part of the normal work of our all Finnish actors abroad when they have meetings, are present in the media, give speeches, etc. It is not just about individual functions or events. It is extremely important that all relevant actors prioritize themes together and deliver the same main messages highlighting Finland's strengths. Sufficient cultural sensitivity is needed, always adapt Finland s strengths to each cultural area and current discussion. Finland s country image work is led by the Finland Promotion Board (FPB). In 2019 2023, the member organizations are: Ministry for Foreign Affairs, Ministry of Economic Affairs and Employment, Ministry of Education and Culture, Finnish National Agency for Education, Business Finland, Visit Finland, City of Helsinki, House of Lapland, Finnish Cultural and Academic Institutes, the Finnish Innovation Fund Sitra, Music Finland, W rtsil , Finnair and Iceye. 12/22/2020 20