Insights and Recommendations for Sustainable Environmental Practices

YOUR LOGO NOTE These are just examples adapt them and make them work for you! Project Name Project aim January 2020

Table of Contents 01 02 03 Project Overview What Does Insight Tell Us? Sample & Methods / Aim Of Project / Insights, stories, data and what they mean / Sample description / Main Insights / People / 1-10 / Key Recommendations /Location / Types of organisation / Methods used

Project Overview 01

Aim Of Project BUSINESS NEED What is the business need. XXXXXs Why did you choose this research toolset to answer this question? YYYY

We humans have played a huge part in destroying [the planet] we have a responsibility to help put it right. (Participant, PROJECT NAME) 5

Main Insights INSIGHTS

Theme GIVE IT A DESCRIPTIVE NAME Write a subheading that explains briefly what this slide is about Mix and match verbatim quotes (quotes in different colour for legibility) Add another verbatim quote here. Are there any counter-factual interpretations that the reader might be missing? Show them that you (the researcher) have thought this through for them (the reader). Offer your analysis of what the quotes mean and how they relate to the overall theme you are focusing on, on this slide. Don t write too much. Writing less is always harder. Offer a recommendation based on the theme, and what you think it means here. Can you synthesise or cross-reference this new data (with work or research findings) you already have?

Key Recommendations BUSINESS NEED / / / / / / / / / /

What Does Insight Tell Us? 02

EXAMPLE - We need to talk more about equity Only 25% of all participants had experienced barriers in accessing green and wild spaces in the past year. Barriers were reported highest among city dwellers (29%) & lowest among 18-25 year olds (8%) [ Yes, I have faced barriers ]. We also had no comments about feeling as though I don t belong . The absence of such (emotional) verbatims might be a facet of the sample, rather than an absence of barriers, which are well documented for various groups in other research reports. I was stopped by Police and told that going to my allotment wasn t essential travel. It took weeks to sort out. To address these gaps, in your messaging: Emphasise that all people have the right to feel welcome in nature. In this session, there were few persistent, enduring, practical barriers mentioned: Be clear that barriers do exist and show how they can be overcome. Don t forget to mention these. I haven t encountered any person who wanted to prevent access. Use young, diverse messengers, with hands on environmental experience, who can speak with conviction based on their expertise. AND I have had open access to multiple green spaces near my home throughout the summer. Remember, there is also separate Natural England research that covers how to talk about ensuring equitable access. 10

48% said they loved the concept of XXXX. 45% said they liked the concept. Only 3% said they didn t understand it. (RESEARCH PROJECT, SAMPLE SIZE) 11

Sample and methods 03

This persona comes from this data (n=60+) and could be used NOW and/or as the basis for further TESTING Concerned nature-lover' I want my garden and local space to be beautiful and fresh. If it can heal nature at the same time, great. The concerned nature-lover loves time at home, tinkering in their garden, or having a walk in the woods or green spaces near where they live. Soaking up the experience through every sense. It is about the quality of this experience. While they are not primarily motivated by politics, they believe in the idea of protecting and conserving beauty for the next generation, with many having been inspired by their children and young people. Today . Emotionally wants from you Practically wants from you Recommendations for this persona They have spent lots of time in their back gardens, with immediate family during the pandemic and have seen their world shrink. Again, the Nature Recovery Network is not in their conscience yet. They are mostly focused on how to improve their own area and make it more beautiful, lush, green, and wild. 1. Emphasise the hyper local. 2. Focus on practical, cheap, easy actions. So, the key is to emphasise that, as a side effect, by creating a better garden, or protecting their local green space. They will act out of a desire to increase beauty, peace, and tranquillity and if this can have a larger impact, great. 3. Don t get political. Being outdoors is their predominant form of relaxation. 4. Do emphasise the impact their actions today will have on tomorrow s generation - do emphasise the legacy that little actions, combined, can have. They are concerned about nature - they believe the science - and believe we have all contributed to the problem. They want to feel as though they are part of a bigger movement . They don t want to be physically with others. They are scared and angry about the future of the planet, but see their local area as where they can impact change. 13

Sample & Methods How we ran your project Sample (people) Sample (locations/types) / / / / / / / / Date Online IRL

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