Insights from Public Opinion Polls on Public Health Services
Discover key findings from public opinion polls regarding public health services, including insights on targeted communication efforts, service priorities, and engaging rural residents. Gain valuable tips on crafting effective messages and avoiding common pitfalls in communication strategies.
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Presentation Transcript
Public Health Spokesperson Training McCabe Message Partners Annual Coalition of Local Health Officials (CLHO) Retreat September 20, 2017
Applying the Public Opinion Poll Findings 1. There is a movable center upon whom targeted communications efforts could focus. 2. This group is more responsive to certain foundational public health services, like: Stopping the spread of communicable diseases (64%) Responding to public health emergencies like natural and human- caused disasters (54%) 2
Applying the Public Opinion Poll Findings 3. They feel public health should prioritize delivering population health over direct health services. 4. Services that some see as nanny state -esque proved divisive: Working with partners to create policies such as smoke-free workplace laws proved most divisive (24%) 3
Applying the Public Opinion Poll Findings 5. Good opportunity to engage rural residents as trusted messengers: Rural residents, especially women, tend to be more receptive to public health delivering direct services than the movable center. 4
Spokesperson Training 101: The Fundamentals Why do we need messages? People are inundated and have short memories: Forget 2/3 of what we hear/read/see daily Forget 98% of this information within one month Policymakers, community leaders and other stakeholders want concepts explained simply. 5
Spokesperson Training 101: The Fundamentals What are the ingredients of a message? Provide context and urgency Introduce your organization and its unique value proposition Engage your target audiences Supported by facts (the head) Given meaning through anecdotes (the heart) 6
Spokesperson Training 101: The Fundamentals Where messages can go wrong: Too complicated Too much No relevance to me No larger context MEGO 7
MESSAGING EXERCISE Putting it All Together 8
Key questions What is your goal? Who is your audience? What do you need your audience to do? What key messages will motivate them to action? What examples can you share with them to prove your point and underscore urgency? 9
Advancing Public Health in Oregon Oregon is less healthy than it should be. Oregon doesn t focus enough on prevention and its people are less healthy for it. Public health addresses issues before they escalate. Public health is uniquely equipped to prevent the spread of disease and chronic conditions that drive the state s healthcare spending. Robust public health is essential to prevention. Properly resourced, Oregon s public health system will use a data-driven approach to forge new partnerships to respond to local priorities and identify patterns and threats to head off problems before they spiral into crisis. Public health makes your job easier. You have a role in strengthening public health, and public health has a role in making your work more targeted and effective. 9
SMALL GROUP EXERCISE Sample Scenarios 10
SMALL GROUP EXERCISE Report Out/Feedback 11
Contact Us Bethany Hardy 202-868-4835, bhardy@messagepartnerspr.com Bryan Fisher 202-868-4825, bfisher@messagepartnerspr.com
