Insights into ATSC 3.0 and Broadcasting Trends at NAB High and Low Lights
Explore the latest trends in broadcasting from NAB High and Low Lights event, including ATSC 3.0 advancements, cloud-based services, company acquisitions, and more. Discover key insights shaping the future of the industry.
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Presentation Transcript
NAB High (and low) Lights Don t drink the water!
2019 attendance was estimated at 91.4K 2018 attendance was 92.9K 2017 attendance was 103K Despite this, the convention center is expanding into what used to be the North Hall parking lot and there are rumors that they will also be building east of the South Hall
Themes: ATSC 3.0 and Sinclair pushing it along Weigel s Alternative to ATSC 3.0 Everything is moving to the cloud Repack Status Remote Production with REMI kits getting popular Company acquisition rumors Virtual and Augmented Reality Surprise products of the show
25 stations starting up ATSC 3.0 in 2019 and 40 by the end of 2020 Spectrum Co is the group led by Sinclair and Nexstar that are starting discussions in all of the markets Hearing about ATSC 3.0 discussions in multiple mid level markets: Cleveland, Rochester, Columbus No feedback yet on whether any stations in these markets are choosing not to participate in ATSC 3.0
Webinar ATSC 3.0 Hybrid Services in Action with Chicago 3.0 Kyle Walker from Weigel and Jean Macher from Harmonic https://event.on24.com/eventRegistration/EventLobbyServlet?target=reg20.jsp&referrer=http s%3A%2F%2Ft.co%2FCzA1NBMZTW&eventid=1934127&sessionid=1&key=8950CBFC2C555C6 D8409970A025B620F®Tag=&sourcepage=register Conclusions: Not much more bandwidth for services with ATSC 3.0 than broadcasters currently have with ATSC 1.0 Petition FCC to allow MPEG4 services using ATSC 1.0 platform
Everything is Moving to the Cloud Cloud based encoding SAAS: Software as a service
Repack progress: Stage 3-4 right now FCC rejects reimbursement submissions if they are off by $.01 or if any other company name is mentioned anywhere in the document Remote Productions Getting Popular Uncompressed/lightly compressed over IP in Europe -- Nevion Multiple encoders/decoders that keep video in sync more common in the US -- MediaKind
Company acquisitions: known and rumors Known: Ross bought Portalis (super-charged KVM) and Piero (sports action visualization graphics) TSL Products bought DNF Controls Rumors: Beldon is going to buy Avid Imagine is being sold soon MediaKind (formerly Ericsson) is about to make a major purchase announcement
My surprise product of the show: IQ Sports Producer
