Insights into Creative Advertising Strategies and Audience Engagement
In this content, Jessie Woodhead, a Creative Director with a Bachelor of Science degree in Advertising, shares insights on creative advertising strategies and audience engagement. The content discusses the evolution of her career, various marketing settings she has worked in, and the importance of understanding and connecting with audiences to influence behavior effectively. It emphasizes the significance of strategic marketing placement and meaningful connections with the target audience to avoid upsetting or alienating them. Resources and targeted ads are also highlighted as tools to enhance marketing efforts.
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Presentation Transcript
Jessie Woodhead Creative Director - Bachelor of Science degree in Advertising; focus on creative/copywriting - Worked my way up from copywriter, to senior copywriter, to associate creative director, and now creative director - Worked in a variety of settings, including in-house marketing departments, large and small agencies
Targeted Ad #1 https://youtu.be/SwPwQ4S4op8
Targeted Ad #2 https://youtu.be/3sFSelSVFlo
You cannot force buying behavior - You can tap into exciting insights about your audiences - You can be strategic in marketing placement to be top-of-mind with your core audiences - You can make meaningful connections with your audiences and hope to influence behavior - Be careful! You can also really upset, offend, and alienate audiences
Resources Screen Shot 2017-02-09 at 4.13.38 PM.png Screen Shot 2017-02-09 at 4.23.22 PM.png Inc. Advertising Age
