Insights into First Quarter FY23 Visitor Highlights

1 / 13

Embed Share

Discover key insights from the First Quarter of FY23, including visitor engagement highlights such as increased clicks on the "Chow Now" button and scheduling tee times for golf clinics. Traffic to BRD pages has also seen a significant increase, driven by various sources. Dive into the data to uncover trends and engagement metrics crucial for IMCOM G9 Marketing strategies.

shu_rol Follow

Uploaded on May 31, 2025 | 0 Views

Download Presentation

Please find below an Image/Link to download the presentation.

The content on the website is provided AS IS for your information and personal use only. It may not be sold, licensed, or shared on other websites without obtaining consent from the author. If you encounter any issues during the download, it is possible that the publisher has removed the file from their server.

You are allowed to download the files provided on this website for personal or commercial use, subject to the condition that they are used lawfully. All files are the property of their respective owners.

Download Presentation

The content on the website is provided AS IS for your information and personal use only. It may not be sold, licensed, or shared on other websites without obtaining consent from the author.

E N D

Presentation Transcript

UNCLASSIFIED//FOUO BRD First Quarter FY23 Insights 01 Oct 31 Dec UNCLASSIFIED//FOUO

UNCLASSIFIED//FOUO Web Analytics Summary IMCOM, G9 Marketing (AMIM-WRK)

UNCLASSIFIED//FOUO Visitor Highlights 3,513 People clicked on the Chow Now button to start and order. +43.8% increase compared to previous year IMCOM, G9 Marketing (AMIM-WRK)

UNCLASSIFIED//FOUO Sport and Fitness 7,779 People clicked to schedule a tee time or register for a golf clinic. +19.8% from the previous year 4 IMCOM, G9 Marketing (AMIM-WRK)

UNCLASSIFIED//FOUO Visitor Highlights Outdoor Rec IMCOM, G9 Marketing (AMIM-WRK)

UNCLASSIFIED//FOUO Traffic Highlights 3,985,164 Visits (pageviews to BRD pages). Traffic to BRD increased by +4.1% from the previous year. This increase is primarily due to direct and organic traffic. Social traffic is +8.9% higher than the previous year. 6 IMCOM, G9 Marketing (AMIM-WRK)

UNCLASSIFIED//FOUO Visitor Highlights How engaged were these visitors within the website? On average, users visited 2.04 pages per visit. On average, users stayed on the site for 1:51 minutes per visit. 1,179,744 visitors were new to the website. New visitors increased 6.5% compared to last year! 7 IMCOM, G9 Marketing (AMIM-WRK)

UNCLASSIFIED//FOUO Marketing Reach 68.3% of visitors came from online search engines. 17% came directly to the site (by typing in the address, using bookmarks, or email links). 8.3% of visitors came from social media. 6.1% of visitors came from referrals. .03% Other (traffic that has an acquisition source Google doesn t know how to classify). 8 IMCOM, G9 Marketing (AMIM-WRK)

UNCLASSIFIED//FOUO Engagement Insights & Highlights Last quarter had a total of 739,732 interactions on the pages (interactions are downloads, email clicks, phone number clicks, and outbound links). +8.3% from the previous year. 9 IMCOM, G9 Marketing (AMIM-WRK)

UNCLASSIFIED//FOUO WebTrac Insights & Highlights 104,984 People clicked on a WebTrac link from a program page to register or pay for a program. +43% from the previous year! 10 IMCOM, G9 Marketing (AMIM-WRK)

UNCLASSIFIED//FOUO Search Insights 64,794 Total on-site searches on BRD pages to find more information. 19.62% of users searched again immediately after performing a search. 11 IMCOM, G9 Marketing (AMIM-WRK)

UNCLASSIFIED//FOUO Search Intent Search intent is defined as being the underlying purpose behind an online query. 42% Searches looking to investigate brands or services and intending to complete an action or purchase. 45% Searches looking for an answer to a specific question or general information. 13% Searches intending to find a specific program, page using the onsite search. IMCOM, G9 Marketing (AMIM-WRK)