Insights into Fitbit's Success Story
Delve into the success journey of Fitbit, exploring its growth, high investment return, and the reasons behind its market triumph. Uncover how Fitbit capitalized on user experience, marketing strategies, and competition dynamics to emerge as a dominant player in the wearable technology market.
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Presentation Transcript
Entrepreneurship Case Study Presenter: Chi-Hao Eddy Wu Advisor: C.-C. Jay Kuo 2015/7/17 1
About Fitbit Founded : Oct 2007 (at SF) IPO: Jun 2015 (NYSE:FIT) Founders: James Park, Eric Friedman Products: Fitbits (Metrics such as steps, sleep, etc) 3
How Successful Fitbit Is Growth 4
How Successful Fitbit Is High investment return 5
Reasons For The Success Time to market User experiences Brand image o Successful marketing/Sales strategy (e.g. social media, ) Others o Design, Analytics, Product line, Clinical setup 6
Reasons For The Success User experience o 2/3 RD - Software 7
Reasons For The Success Sales/Marketing strategy Social Media Viral Marketing Interaction / Competition / Successful Story Physical channel Fashion area Sales/Marketing expenses Brand Image / Fans 8
Threaten Competition (1/3) Mi-band: - Pricing - Global market 9
Threaten Competition (2/3) o Lawsuit? 10
Threaten Competition (3/3) o Apple Watch Will Apple Watch succeed? Is Apple Watch a huge competitor to Fitbit? 11
Threaten Wearable market trend (1/2) o The market is increasing But how optimistic is it? 12
Threaten Wearable Market Trend (2/2) Clinical Use 13
End of sharing Let s keep an eye on how Fitbit develops 14
