
Insights into HR Branding and Social Media Use in Education - IASPA 2023
Explore discussions on HR branding strategies, employee attraction, celebrating diversity, social media promotion, and challenges faced by educational districts. Gain valuable insights on digital branding journeys and the future outlook for utilizing social media in branding efforts at IASPA 2023.
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Presentation Transcript
Panel Discussion: HR Branding including the Use of Social Media IASPA 2023
Introductions Dr. David Bruno, Assistant Superintendent of Human Resources, Glen Ellyn District 41 Dr. Brian Kaye, Assistant Superintendent of Personnel & Planning, Arlington Heights School District 25 Dr. Vicki Larson, Assistant Superintendent, Harvard Community Unit School District 50 Dr. Monica Schroeder, Deputy Superintendent of North Shore School District 112 Facilitator: Marci Conlin, Assistant Superintendent for Human Resources and Administrative Services, St. Charles CUSD 303
What are you doing in your district in terms of branding to attract new employees?
How are you currently celebrating employees?
How are you attracting diverse employees?
How does social media assist in promoting your district?
Are there rules or guidelines for staff using social media for branding?
How do you handle the roles and responsibilities of posting on social media?
What are some challenges you have had with branding strategies with or without the use social media?
What have you experienced and what did you learn from your district s digital branding journey?
Whats a celebration you want to share in terms branding for your district?
What does the future look like for branding using a variety of social media?
Dr. David Bruno: dbruno@d41.org @DavidWBruno Brian Kaye: bkaye@sd25.org @briankaye Dr. Vicki Larson: vlarson@cusd50.org @Dr.VickiLarson Dr. Monica Schroeder: mschroeder@nssd112.org @mschroeder6