Insights into the Russian Business Education Market: Observations by Sergey Myasoedov

; (IBS-Moscow Business School) Russian market of business education (observations of insider) Sergey Myasoedov President of the Russian Association of Business Education (RABE), Vice Rector of the Russian Presidential Academy (RANEPA), Dean of IBS-Moscow Business School

Introduction Now about 600 State (About 60 Moscow State Universities) + 400 private (But only about 150 BSs and Centers !!!) SEVEN TOP UNIVERSITIES with strong BSs (non-tech!): - Russian Presidential Academy (Management) - Moscow State (Lomonosov) University (Classic); - St. Petersburg University (Classic); - HSE Research University (Economics) - Plekhanov University (Economics); - MGIMO (International) - RUDN (classic International) - Ural Federal University (classic-economics) Sergey Myasoedov IBS-Moscow, Russian Presidential academy

A glimpse of the Russian BE market About 120-130 BSs (about hundred are RABE members); MBA programs 59 nationally accredited MBA programs 10 years ago and about a dozen of JV MBA for Western Degrees NOW quantity of MBA programs doubled (120-140) because of distant + junk ones European and USA mid players = Grenoble ( 17 by FT) , Kingston, Antwerp Management School,Stockholm,Guildhall,etc.; 12AMBAaccreditations, 3-4 EPAS, one EQUIS; twoAACSB approved application 11 programs passed NASDOBR(Russian accreditation sys) MBAPrices: 1. Politically backed upper strata - Skolkovo (90 000 euro); 2. Market-driven upper strata 2 BSs (IBS-Moscow - RANEPA, St. Petersburg State University School of Management) around 20-30 000 euro; 3. Market-driven upper-mid strata 4-5 well positioned BSs Presidential academy, Financial Academy, State University of management, RUDN University, MGIMO, etc. BSs 7-10 thousand euro; 4. Mid-mid and down-mid price strata - next 20-30 BSs of Moscow/ St. Petersburg + one-million people cities of Russia 3-6 thousand euro. 5. Strange (trash?) and distant MBAs about 20 BSs(?) 500-1000 euro of the Russian Sergey Myasoedov IBS-Moscow, Russian Presidential academy

Russian BS models High role of the leader-founder (generation change problem); Fee financed and long degree programs based (endowments and gift culture up merged very recently) Part-time faculty-consultant based; Retail oriented (applied research only recently) but for the tops; Low Internationalization and English proficiency (93 % of National market Russian speaking); No full time MBA (clients are reluctant to leave jobs); Top-executive retraining segment in Western sense is in formation Sergey Myasoedov IBS-Moscow, Russian Presidential academy

Strategy development trends Search for innovative Global locality and expert to Asia and Middle East opportunities = BRICS or/and CIS identity; Research vs. Retail approach; Growing quality focus (accreditations + rankings (both national and international); Growing digital focus Search for strong, strategic International BS and national business partners; Analyzing BLENDED education possibilities; Growing understanding of social responsibility as a way to enlarge market influence Up and down MBA market stratification (Quick-Cheap- ??? Good) Sergey Myasoedov IBS-Moscow, Russian Presidential academy

Resent trends Stagnation of traditional MBA market starting from 2008 1. New university-department-based-non-practical-state backed MBAs at Federal Universities and under their umbrella brands 2. Redistribution of clients: UP and DOWN preferences (In UP segment - accreditations are of importance) 3. UP - Growing interest in hard skills (finance, process, analytics) 4. UP Growing interest to good Western degrees DOWN - Boost of cheap distant MBAs, mini-MBAs and junk MBAs often with fabricated brands Corporate University attempt to re-design the market and MBA programs Return of interest to accredited Western degree MBAs Sergey Myasoedov IBS-Moscow, Russian Presidential academy

Thank you !!! Sergey Myasoedov IBS-Moscow, Russian Presidential academy