Insights into Website Engagement and Traffic Highlights
Gain valuable insights into website engagement metrics and traffic highlights for IMCOM, G9 Marketing, including visitor actions, traffic sources, and user engagement statistics. Explore data regarding visitor behavior, social media impact, and search engine reach.
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Presentation Transcript
UNCLASSIFIED//FOUO BRD First Quarter FY24 Insights 01 OCT 31 DEC UNCLASSIFIED//FOUO
UNCLASSIFIED//FOUO EPW Search Engagement Improvement IMCOM, G9 Marketing (AMIM-WRK)
UNCLASSIFIED//FOUO EPW Search Engagement Improvement IMCOM, G9 Marketing (AMIM-WRK)
UNCLASSIFIED//FOUO Web Analytics Summary IMCOM, G9 Marketing (AMIM-WRK)
UNCLASSIFIED//FOUO Visitor Highlights 6,876 People clicked on the Chow Now button to start an order. IMCOM, G9 Marketing (AMIM-WRK)
UNCLASSIFIED//FOUO Sport and Fitness Golf 8,307 People clicked to schedule a tee time or register for a golf clinic. 6 IMCOM, G9 Marketing (AMIM-WRK)
UNCLASSIFIED//FOUO Visitor Highlights Sports and Fitness IMCOM, G9 Marketing (AMIM-WRK)
UNCLASSIFIED//FOUO Visitor Highlights Outdoor Rec IMCOM, G9 Marketing (AMIM-WRK)
UNCLASSIFIED//FOUO Visitor Highlights How engaged were these visitors within the website? On average, users visited 2.14 pages per visit. On average, users stayed on the site for 2 minutes and 55 seconds per visit. 624,935 visitors were new to the website. 64% of visitors took action on a page! 9 IMCOM, G9 Marketing (AMIM-WRK)
UNCLASSIFIED//FOUO Traffic Highlights BRD pages received 1,710,806 visits last quarter. The majority of social traffic came from Facebook. Users by Device Category 10 IMCOM, G9 Marketing (AMIM-WRK)
UNCLASSIFIED//FOUO Marketing Reach 56.2% of visitors came from online search engines. Other | 28% came directly to the site (by typing in the address, using bookmarks, or email links). 7.7% of visitors came from social media. 7% of visitors came from referrals. 1.1% Other (traffic that has an acquisition source Google doesn't know how to classify). 11 IMCOM, G9 Marketing (AMIM-WRK)
UNCLASSIFIED//FOUO Engagement Insights & Highlights Last quarter had a total of 552,695 interactions on the pages (including downloads, email clicks, phone number clicks, outbound links, and videos). 12 IMCOM, G9 Marketing (AMIM-WRK)
UNCLASSIFIED//FOUO WebTrac Insights & Highlights 29,018 People clicked on a WebTrac link from a program page to register or pay for a program. 13 IMCOM, G9 Marketing (AMIM-WRK)
UNCLASSIFIED//FOUO Search Insights 24,382 Total on-site searches on BRD pages to find more information. 14 IMCOM, G9 Marketing (AMIM-WRK)
UNCLASSIFIED//FOUO Search Intent Search intent is defined as being the underlying purpose behind an online query. 42% of searches were looking for an answer to a specific question or general information. 44% of searches were looking to investigate brands or services and intending to complete an action or purchase. 14% of searches were intending to find a specific program page using the on-site search. IMCOM, G9 Marketing (AMIM-WRK)
UNCLASSIFIED//FOUO What Are The Top Search Sub-Topics? The most popular search categories and terms within BRD 16 IMCOM, G9 Marketing (AMIM-WRK)
