Insights on Audio Advertising Trends in Belgium
Discover key data on audio advertising trends in Belgium, including insights on radio broadcasters, audio streaming services, podcasts, and more. Learn about the growth of BVOD and TV advertising reach, with details on target groups and ad delivery methods.
Download Presentation
Please find below an Image/Link to download the presentation.
The content on the website is provided AS IS for your information and personal use only. It may not be sold, licensed, or shared on other websites without obtaining consent from the author. If you encounter any issues during the download, it is possible that the publisher has removed the file from their server.
You are allowed to download the files provided on this website for personal or commercial use, subject to the condition that they are used lawfully. All files are the property of their respective owners.
The content on the website is provided AS IS for your information and personal use only. It may not be sold, licensed, or shared on other websites without obtaining consent from the author.
E N D
Presentation Transcript
POWER SLIDES 2025
BVODs incremental reach keeps growing NORTH SOUTH Incremental Reach 12% Incremental Reach 6,5% TV 50% BVOD 24% TV 52% BVOD 14% Total Reach 62% Total Reach 59% Source : CIM ToVA planner, 18-54, Feb. 2025. 330 GRP. Budget split TV/BVOD 2025 : 85/15 in the South and 80/20 in the North POWER SLIDES 2025 2
In Belgium, 83% of all casted audio ads are delivered by Radio broadcasters Audio streaming services (free) 16.2% Live FM Radio 38.5% Podcast (timeshift or original) 0.9% Live via radio platform 5.0% Live via site/app radio station 9.3% 83 % Live TV Radio 9.6% Live DAB Radio 20.5% Sources : CIM Audio Time 2024 Target 18-54 Estimation of time spent hearing ads : CIM RAM Sept. 23 - Aug. 24 For Audio Streaming and Podcasts : VIA estimates. POWER SLIDES 2025 3
Among the 18-34 target group 71% of audio adv. comes from radio broadcasters Audio streaming services (free) 27.3% Live FM Radio 32.5% Podcast (timeshift or original) 1.3% 71 % Live via radio platform 5.3% Live DAB Radio 13.9% Live via site/app radio station 9.4% Live TV Radio 10.1% Sources : CIM Audio Time 2024 Target 18-34 Estimation of time spent hearing ads : CIM RAM Sept. 23 - Aug. 24 For Audio Streaming and Podcasts : VIA estimates. POWER SLIDES 2025 4
Radio Broadcasters share equivalent in North and South of the country 100% 15% 19% 90% 1% 5% 80% 1% 4% 8% 11% 70% Audio streaming services (free) Podcast (timeshift or original) Live via radio platform Live via site/app radio station Live TV Radio Live DAB Radio Live FM Radio 9% 60% 10% 50% 25% 13% 84% 80% 40% 30% 42% 20% 36% 10% 0% South North Sources : CIM Audio Time 2024 Target 18-54 Estimation of time spent hearing ads : CIM RAM Sept. 23 - Aug. 24 For Audio Streaming and Podcasts : VIA estimates. POWER SLIDES 2025 5
