Insights on Consumer Behavior and Buying Intentions for Various Products
Discover key insights on where consumers gather information and make buying decisions for categories such as cars, home appliances, cosmetics, beauty products, traveling, and more. This data from NRS 2020 highlights preferences across different demographics and channels for product research and purchase planning.
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Presentation Transcript
NRS 2020 Sources of information and buying intentions Cars Home appliances, electronics and information technology Cosmetics and beauty Travelling Style and fashion Building and renovating Food and cooking Eyewear, contact lenses and sunglasses Furniture and decorating Saving and investing Health and wellness products and services Sportswear, footwear and sportsequipment
Cars Where do you get ideas and tips for cars and car purchases? % of all respondents % Plans to buy within 12 months All est. 4 297 000 Women est. 2 198000 Men est. 2 098 000 Plans to buy all est. 555 000 Plans to buy women est. 206 000 Plans to buy men est. 349 000 Print newspapers Print magazines Direct mail Social media Television Magazine websites Newspaper websites Blogs Radio Other websites None of the above 16 13 11 10 10 6 5 2 1 41 42 15 8 10 7 8 3 4 1 1 31 53 18 18 11 13 12 10 7 3 2 51 31 19 19 13 18 13 11 9 5 3 65 19 19 11 15 13 9 4 6 2 2 57 24 20 23 12 21 15 16 11 7 3 70 16 Source: NRS 2020 | N: 46 402, women N: 23 318, men N: 23 084
Home appliances, electronics and information technology Where do you get ideas and tips for home appliances, electronics and information technology? % of all respondents % Plans to buy within 12 months All est. 4 297 000 Women est. 2 198000 Men est. 2 098 000 Plans to buy all est. 1 880 000 Plans to buy women est. 822 000 Plans to buy men est. 1 057 000 Direct mail Print newspapers Social media Print magazines Television Magazine websites Newspaper websites Blogs Radio Other websites None of the above 38 21 20 18 18 9 8 6 2 49 17 42 23 18 17 16 7 6 5 2 42 19 33 20 22 18 19 11 10 7 3 56 15 39 22 30 21 21 13 11 10 3 60 10 46 25 26 19 21 8 8 8 2 51 12 34 20 32 22 22 17 14 11 4 68 8 Source: NRS 2020 | N: 46 402, women N: 23 318, men N: 23 084
Cosmetics and beauty Where do you get ideas and tips for cosmetics and beauty products and services? % of all respondents % Plans to buy within 12 months All est. 4 297 000 Women est. 2 198000 Men est. 2 098 000 Plans to buy all est. 1 601 000 Plans to buy women est. 1 342 000 Plans to buy men est. 258 000 Print magazines Social media Direct mail Television Blogs Magazine websites Print newspapers Newspaper websites Radio Other websites None of the above 22 21 14 13 10 8 7 4 2 15 50 36 34 21 16 18 14 9 5 2 21 29 6 7 7 9 2 3 5 3 1 9 40 40 23 20 22 18 12 8 2 26 20 45 44 25 20 25 19 11 7 2 26 16 16 20 17 23 7 12 17 11 5 25 41 73 Source: NRS 2020 | N: 46 402, women N: 23 318, men N: 23 084
Travelling Where do you get ideas and tips for travelling? % of all respondents % Plans to buy within 12 months All est. 4 297 000 Women est. 2 198000 Men est. 2 098 000 Plans to buy all est. 1 962 000 Plans to buy women est. 1 078 000 Plans to buy men est. 884 000 Social media Print magazines Print newspapers Television Blogs Magazine websites Direct mail Newspaper websites Radio Other websites None of the above 28 21 18 18 12 10 10 9 3 51 26 34 26 20 19 16 11 12 8 3 52 22 23 16 16 17 8 9 9 9 3 51 30 37 27 23 23 18 13 13 12 4 67 11 42 31 24 25 23 13 14 11 4 66 11 32 22 22 21 12 14 12 14 4 68 11 Source: NRS 2020 | N: 46 402, women N: 23 318, men N: 23 084
Style and fashion Where do you get ideas and tips for style and fashion? % of all respondents % Plans to buy within 12 months All est. 4 297 000 Women est. 2 198000 Men est. 2 098 000 Plans to buy all est. 2 932 000 Plans to buy women est. 1 679 000 Plans to buy men est. 1 253 000 Print magazines Social media Direct mail Television Print newspapers Blogs Magazine websites Newspaper websites Radio Other websites None of the above 27 27 25 18 14 12 11 6 1 31 33 40 38 32 22 16 18 16 6 1 36 18 12 17 18 14 12 5 7 5 1 25 49 31 33 28 20 16 15 14 7 1 37 26 44 41 35 24 17 21 18 7 1 41 14 14 22 20 16 14 8 8 7 1 32 42 Source: NRS 2020 | N: 46 402, women N: 23 318, men N: 23 084
Building and renovating Where do you get ideas and tips for building and renovating? % of all respondents % Plans to buy within 12 months All est. 4 297 000 Women est. 2 198000 Men est. 2 098 000 Plans to buy all est. 1 424 000 Plans to buy women est. 663 000 Plans to buy men est. 761 000 Direct mail Print magazines Television Social media Print newspapers Magazine websites Blogs Newspaper websites Radio Other websites None of the above 26 23 20 17 15 9 7 6 1 33 34 28 27 22 20 15 10 9 5 1 29 32 24 19 18 13 16 9 5 7 2 36 35 40 34 29 23 23 15 11 9 2 52 12 43 39 31 29 21 15 14 8 1 48 11 38 29 28 19 25 14 8 10 2 56 13 Source: NRS 2020 | N: 46 402, women N: 23 318, men N: 23 084
Food and cooking Where do you get ideas and tips for food and cooking? % of all respondents All est. 4 297 000 Women est. 2 198000 Men est. 2 098 000 Print magazines Social media Television Print newspapers Direct mail Magazine websites Blogs Newspaper websites Radio Other websites None of the above 38 34 29 26 24 20 18 15 4 39 15 51 42 31 30 27 25 24 15 3 40 8 25 25 28 22 21 15 11 16 6 38 23 Source: NRS 2020 | N: 46 402, women N: 23 318, men N: 23 084
Eyewear, contact lenses and sunglasses Where do you get ideas and tips for eyewear, contact lenses and sunglasses? % of all respondents % Plans to buy within 12 months All est. 4 297 000 Women est. 2 198000 Men est. 2 098 000 Plans to buy all est. 1 565 000 Plans to buy women est. 921 000 Plans to buy men est. 644 000 Direct mail Print newspapers 18 13 20 14 15 12 21 14 21 14 20 14 Television Print magazines Social media Magazine websites Newspaper websites Blogs Radio Other websites None of the above 11 7 7 3 3 1 1 22 55 12 9 9 3 3 2 1 22 52 10 6 6 3 4 1 1 22 59 13 8 10 4 4 2 1 29 46 13 9 11 3 3 2 1 27 45 13 6 8 4 6 1 2 33 47 Source: NRS 2020 | N: 46 402, women N: 23 318, men N: 23 084
Furniture and decorating Where do you get ideas and tips for furniture and decorating? % of all respondents % Plans to buy within 12 months All est. 4 297 000 Women est. 2 198000 Men est. 2 098 000 Plans to buy all est. 1 305 000 Plans to buy women est. 804 000 Plans to buy men est. 501 000 Direct mail Print magazines Social media Television Print newspapers Magazine websites Blogs Newspaper websites Radio Other websites None of the above 31 28 23 19 17 11 10 6 1 31 27 36 39 31 21 18 13 15 6 1 32 18 25 17 14 17 16 9 5 6 1 29 37 40 39 41 27 20 20 20 10 2 48 10 43 47 48 27 19 21 26 8 2 48 6 34 26 28 27 21 18 10 12 2 48 18 Source: NRS 2020 | N: 46 402, women N: 23 318, men N: 23 084
Saving and investing Where do you get ideas and tips for saving and investing? % of all respondents % Plans to buy within 12 months All est. 4 297 000 Women est. 2 198000 Men est. 2 098 000 Plans to buy all est. 837 000 Plans to buy women est. 363 000 Plans to buy men est. 475 000 Print newspapers Social media Print magazines Newspaper websites Magazine websites Blogs Television Direct mail Radio Other websites None of the above 12 10 9 7 6 6 6 3 2 28 55 12 10 9 6 5 5 6 3 2 24 58 12 10 9 9 7 6 7 2 2 32 51 19 19 17 17 14 15 7 3 4 53 29 17 19 15 14 10 13 7 3 4 47 36 21 19 18 20 17 17 8 2 4 57 24 Source: NRS 2020 | N: 46 402, women N: 23 318, men N: 23 084
Health and wellness products & services Where do you get ideas and tips for health and wellness products and services? % of all respondents % Plans to buy within 12 months All est. 4 297 000 Women est. 2 198000 Men est. 2 098 000 Plans to buy all est. 2 005 000 Plans to buy women est. 1 331 000 Plans to buy men est. 674 000 Social media Direct mail Print magazines Print newspapers 18 17 16 16 24 22 22 18 11 12 10 14 25 22 23 22 30 25 27 22 16 17 15 21 Television Magazine websites Newspaper websites Blogs Radio Other websites None of the above 12 7 6 6 3 33 42 13 8 7 9 3 35 34 10 5 6 3 2 30 51 15 10 8 10 3 41 30 16 10 8 13 4 41 27 15 8 9 4 3 42 36 Source: NRS 2020 | N: 46 402, women N: 23 318, men N: 23 084
Sportswear, footwear and sports equipment Where do you get ideas and tips for sportswear, footwear and sports equipment purchases? % of all respondents % Plans to buy within 12 months All est. 4 297 000 Women est. 2 198000 Men est. 2 098 000 Plans to buy all est. 1 876 000 Plans to buy women est. 1 019 000 Plans to buy men est. 857 000 Direct mail Print newspapers 34 21 40 22 27 20 41 26 46 26 34 25 | Social media Print magazines 18 15 23 19 14 12 30 20 35 23 23 16 Television Magazine websites Newspaper websites Blogs Radio Other websites None of the above 14 7 7 5 1 37 30 15 8 6 7 1 36 25 13 7 7 3 2 39 35 20 12 10 9 2 54 15 21 12 8 12 2 50 12 19 11 11 6 3 59 17 Source: NRS 2020 | N: 46 402, women N: 23 318, men N: 23 084
See more magazine specific NRS-results in: www.ratecards.fi
