Insights on the Future of Digital Experience from WP Engine Survey
Explore findings from a WP Engine survey on digital behaviors across generations, including internet usage habits, perceptions of digital channels, dating website preferences, and predictions for the next five years. Gain valuable insights into how Gen Z, Millennials, Gen X, and Baby Boomers engage with the digital world.
Download Presentation
Please find below an Image/Link to download the presentation.
The content on the website is provided AS IS for your information and personal use only. It may not be sold, licensed, or shared on other websites without obtaining consent from the author. If you encounter any issues during the download, it is possible that the publisher has removed the file from their server.
You are allowed to download the files provided on this website for personal or commercial use, subject to the condition that they are used lawfully. All files are the property of their respective owners.
The content on the website is provided AS IS for your information and personal use only. It may not be sold, licensed, or shared on other websites without obtaining consent from the author.
E N D
Presentation Transcript
THE FUTURE OF DIGITAL EXPERIENCE A survey by WP Engine and The Center for Generational Kinetics 12.5.2017
HOW LONG CAN YOU COMFORTABLY GO WITHOUT ACCESSING THE INTERNET? GEN Z CAN T STAY OFFLINE GEN Z MILLENNIALS GEN X BOOMERS 27% can t go an hour without Internet 27% of Baby Boomers can go two days or more 27% 1 hour > 19% 18% 14% 42% 2-8 hours 43% 35% 25% 17% 9-24 hours 21% 23% 24% 6% 2-6 days 9% 13% 11% 8% 1+ weeks 8% 11% 16% Source: The Future of Digital Experience; 2017 survey of 1,257 U.S. respondents by WP Engine and The Center for Generational Kinetics 2
ONLY CONNECT GEN Z THINKS OF DIGITAL CHANNELS FIRST AS ENTERTAINMENT AND A MEANS TO CONNECT. OTHER GENERATIONS ARE MORE LIKELY TO SEE THEM AS INFORMATION CHANNELS. Aspects of the Internet You Depend on Daily TOTAL BOOMERS GEN X MILLENNIALS GEN Z Access to information 57% 73% 69% 59% 43% Access entertainment 49% 22% 29% 48% 72% Access to other people and connections 49% 41% 50% 47% 51% Access to business 9% 13% 11% 13% 4% None of these 3% 8% 3% 2% 1% Source: The Future of Digital Experience; 2017 survey of 1,257 U.S. respondents by WP Engine and The Center for Generational Kinetics 3
WHATS YOUR NAME, AGAIN? GEN Z VALUES AUTHENTICITY MORE THAN THE OLDER DEMOGRAPHICS, WHETHER IT IS WANTING TO KNOW REVIEWERS REALLY BOUGHT THE PRODUCTS THEY RE RATING, OR THAT THE PHOTO THEY SWIPE RIGHT IS THE RIGHT PERSON. Which of these features do you absolutely need in a dating website? Website Desires Social / Dating / Relationship TOTAL BOOMERS GEN X MILLENNIALS GEN Z Guaranteed authentication for everyone I interact with so I know they are who they say they are 42% 31% 37% 43% 48% Delivers daily activies, places or events in your area where you have the greatest odds of meeting people you want to meet 25% 14% 19% 26% 30% Much more complete profile provided on people (including social media, health, financial, etc) 23% 13% 18% 22% 30% Ability to have virtual dates before deciding to meet someone new in- person 21% 14% 17% 25% 23% Based on the profile of prior boyfriends/girlfriends, prioritize new connections based on my type 19% 8% 13% 16% 28% Ability to point your phone or access device at a person and learn basic characteristics (e.g. age, marital status, children, zip code, etc) 20% 10% 21% 18% 24% None of these 30% 54% 42% 27% 16% Source: The Future of Digital Experience; 2017 survey of 1,257 U.S. respondents by WP Engine and The Center for Generational Kinetics
WHICH WILL BE TRUE IN THE NEXT FIVE YEARS? THE SINGULARITY IS COMING 43% Online courses will make campuses shrink Gen Z believes more strongly that technology will change daily life, but all groups believe online offerings will change parts of life in the next 5 years. 42% With digital payments, wallets will be obsolete 41% Shopping malls will close, replaced with e-commerce 40% Most job interviews will be done online 34% Grocery shopping will be done online Source: The Future of Digital Experience; 2017 survey of 1,257 U.S. respondents by WP Engine and The Center for Generational Kinetics 5
NOT THE BOSS OF ME Respondents split 50-50 on who is most influential: political leaders or leaders of the Internet, but Millennials are more skeptical about politicians than online influencers. Source: The Future of Digital Experience; 2017 survey of 1,257 U.S. respondents by WP Engine and The Center for Generational Kinetics 6
WOULD YOU RATHER HAVE A COLLEGE DEGREE AND NO ACCESS TO THE INTERNET OR NO COLLEGE DEGREE AND UNLIMITED ACCESS? BACK TO SCHOOL 1/3 of respondents would rather have a college degree and no Internet, but the vast majority would rather have it the other way around. Source: The Future of Digital Experience; 2017 survey of 1,257 U.S. respondents by WP Engine and The Center for Generational Kinetics 7
ALEXA, SURPRISE ME FORGET YOUR APPS 50% 45% Never mind the mobile versus the desktop computer. Most respondents think soon, we won t have to touch our devices. How do you access the Internet now? 40% 35% 30% How will you access it 5 years from now? 25% 20% 15% 10% 5% 0% Voice Typing search words Touchscreen With gestures The Internet will predict your needs Source: The Future of Digital Experience; 2017 survey of 1,257 U.S. respondents by WP Engine and The Center for Generational Kinetics
FIND OUT MORE Check out more insights and conclusions, complete analysis of the results and a related infographic. Visit the study s website and download a copy of the white paper, The Future of Digital Experience: How Gen Z is Changing Everything. Come back to Velocitize for more news and analysis of marketing, branding and media, at velocitize.com.
