Integrated Campaign Project Grading Criteria
Understand the grading criteria for an integrated campaign project, including exams, group projects, peer evaluations, and presentation requirements. Learn about the breakdown of points and how to achieve a high grade. Get insights into the evaluation process and key components of the project plan and pitch meeting. Peer evaluations, individual grades, and group grades are essential for success in this project.
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Presentation Transcript
Points: Exams: Exam 1 Exam 2 100 100 Group Project: Draft of Situation Analysis Draft of Campaign Strategy Draft of Remaining Sections Group Project Campaign Summary Report Group Grade Individual Grade Group Project Pitch Meeting Group Project Peer Evaluation 10 10 30 40 60 25 25 Press Conference: Press Kit and Media Contact Sheet Press Conference 10 10 Participation and Attendance: Participation Score 30 TOTAL 450
Draft of Situation Analysis Draft of Campaign Strategy Draft of Remaining Sections 10 10 30 Group Project: Campaign Summary Report Group Grade Individual Grade 40 60 Group Project Pitch Meeting Group Project Peer Evaluation 25 25
Project: Made up of group grade and an individual grade. Recall that the overall grade is calculated as follows: Two people in the same group could have this breakdown: Draft of Situation Analysis 9.5/10 Draft of Campaign Strategy 9.5/10 Draft of Remaining Sections 26/30 Final Campaign Group Grade 36/40 Final Campaign Individual Grade 59/60 140/150 = 93.3% = A Draft of Situation Analysis 9.5/10 Draft of Campaign Strategy 9.5/10 Draft of Remaining Sections 26/30 Final Campaign Group Grade 36/40 Final Campaign Individual Grade 42/60 123/150 = 82% = BC Will also have peer evaluations to provide feedback 25 pts
1. Campaign plan 5 Sections, 40-50 pages Each person has primary responsibility for one section of the plan (individual grade), but must be highly integrated with the other sections (group grade) Describes in detail the nature of the campaign proposed for the client while persuading them Should be detailed and highly polished. Graded on critical thinking, strategic decision-making, creativity, problem solving, and the integration of course concepts Choices should be clearly identified and substantiated by research, references, and reasoning. You will not be penalized for others weak sections, though may reduce chances of winning the business
2. Pitch meeting Oral summary and slide deck presentations Covers all aspects, all people present 10 minutes max - Will stop after 30 seconds Grade based on the quality and skill with which the agency presents an oral summary of its campaign plan. Be informative and persuasive - need both skills Must articulate the goals/strategies of the campaign and the rationale behind creative, media, and pr/promotional strategies, and their overall integration. Take time to put it together as it often determines the winner The book is the steak; the presentation is the sizzle -
3. Peer Evaluations Students will evaluate all other students in their group project agency besides themselves Evaluations by other members are averaged to be worth 25 point toward the final grade Submit these at the final exam, whichever time you take it. FORM ON FINAL PAGE OF EXAM SHEET
Pitch meeting Two pitch sessions 5:00 PM 7:00 PM, December 12th Sections 301/303 7:00 PM to 9:00 PM, December 12th - Sections 302/304 Faculty and Students Vote on Winner Student Vote Winner will receive 5 bonus pts. The professor and TAs will award 10 bonus points May split the business between two winning teams Professor and TAs base their evaluations of the campaign plans books and pitch presentation This determines the winning account(s)
