Interactive Election Night Coverage with Xbox Live Event Player
Live tent-pole events using the Live Event Player app with interactive live polling SmartGlass experience for Election Night coverage in 2012. Engage with daily video news content, exclusive polls, Rock the Vote programming, political comedy, and more. Expertly crafted questions, featured conventions, debates, final debate prefunc, and election night broadcasts. Curate multi-page Xbox LIVE hub sustained over 11 weeks with news updates, supplemental content, and editorial strategy evolution. Early adopter of Xbox LIVE second-screen platform, delivering detailed information on races and ballot issues.
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Presentation Transcript
Live tent-pole events 9 events using the Live Event Player app with interactive live polling SmartGlass experience for election night coverage Elections 2012 hub on Xbox Live Daily video news content from NBC News Daily exclusive polls on election issues, campaigns, and candidates Rock the Vote get out the vote programming and celebrity and Rock the Vote event content Regular political comedy video content from Comedy Central (Daily Show, Colbert Report, and more) and Saturday Night Live Regular news and commentary updates from the BBC News, Wall Street Journal, Realtime with Bill Maher, Face the Facts
I worked with political news experts and a pollster to draft questions about anticipated subject areas and outcomes for each event. I edited these for appropriate voice for the audience and for optimum readability on the television screen and within the interactive UX. As events unfolded I posted appropriate questions to the audience. I also on occasion wrote, edited, and posted new questions on the fly. August and September Democratic and Republican conventions October Presidential and Vice Presidential debates Rock The Vote final debate prefuncwith Neon Trees November election night Live broadcast of NBC News election night coverage, with SmartGlass Live broadcast of Comedy Central Indecision 2012 election night specials (John Stewart and Steven Colbert)
Multi-page Xbox LIVE dash hub sustained over 11 weeks. We worked with many content partners to provide a compelling destination for information about the elections. I managed a small team of two editorial producers and a production designer to update 6+ pages with the latest news and supplemental video content and polls on a daily basis, reviewing each tile for image, copy, and destination before it went live. Mix of content and headline strategy evolved over time as data became available to base changes upon. Content included: Ongoing news coverage from NBC News Daily poll with demographic integration Get out the vote programming in partnership with Rock the Vote Supplemental video content from Comedy Central, BBC, Saturday Night Live, WSJ, MSN
Early adopter of the Xbox LIVE second-screen platform. The goal was to provide a compelling supplemental content experience that viewers of the live coverage could use on their mobile phone or tablet to get detailed information about the major races and ballot issues being decided that night. Conceptualized the experience from end-to-end Worked with political experts to determine what races and initiatives to include Presidential race plus key house and senate races Ballot initiatives of national merit such as legalization of marijuana and gay marriage Designed navigation and user flow Oversaw creation, production, and final publishing of images and content
TIME 10/17/2012 "Microsoft says individual responses to poll questions totaled over two million, each question averaging 35,000 to 40,000 responses apiece. The company says all of that makes the second presidential debate on Xbox LIVE one of the largest single-screen interactive TV experiences in history. I don t doubt it." Matt Peckham, TIME
Forbes 8/24/2012 Microsoft s LIVE service has given the company a distinct edge over competitors Sony and Nintendo when it comes to interactive television and live events like the presidential debates. David Ewalt, Forbes
