International Market Research Skills & Resources for Trendspotting and Convergence
Enhance your market research skills with insights on trendspotting, successful organizations, convergence in various sectors, and valuable information sources. Explore the dynamic world of international markets with key messages and business information for informed decision-making.
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International Market Research Skills & Resources Mark Bodnar mbodnar@sfu.ca
Trendspotting Making new connections with seemingly unconnected information Rising disposable incomes + Declining mobile phone manufacturing costs + Existing infrastructure problems = Leapfrogging to mobile phones in India See also: In India, a push for acceptance when the grandparents move out (G&M)
Trendspotting Baan Khamlangchay Care Centre Chiang Mai, Thailand What trends & factors led to the success of this organization? Image credit: Desert News: http://m.deseretnews.com/photo/765644521?nm=1
Convergence New! Skype 60+ Alzheimers Thai culture & reputation Medical tourism Academic opinions Cost/patient Multiculturalism
Information sources Regulations, Trade Data, Industry Overviews, and more... Directories. Industry Overviews, News Governments How and Why Questions Academics Associations NEWS Pyramid peak! (more about that later...) Private Researchers Companies Key financials? News about actions taken?
Information sources Baan Khamlangchay Care Centre Chiang Mai, Thailand What types of information sources provided evidence of the trends? Image credit: Desert News: http://m.deseretnews.com/photo/765644521?nm=1
Reading for Context Trump's other trade war. (2018, Apr 07). The Economist, 427, 43.
Key Message Read everything about... producing & consuming countries; relevant industries (globally); cultural issues and trends...
Business Information $$$ Big name analysis Below + analysis Aggregated information + gaps filled with primary research Aggregated and incomplete information Dispersed and incomplete information
Business Info - Issues Issues below (again) $$$ Issues below, plus Expertise Experience Track record analysis + analysis Issues below, plus Methodology + primary research Aggregated Varying definitions Varying quality Gaps Dispersed
Resources International Market Research web guide Books and eBooks! Samples o Doing business in Korea o Japan : Market entry handbook [food & beverage] o Navigating commerce in Latin America : options and obstacles o International retailers performance in host countries: The roles of strategies, consumer perceptions and the local environment o Emerging issues in global marketing: A shifting paradigm o Chinese consumers: Exploring the world's largest demographic o Social marketing in action: Cases from around the world o Social entrepreneurship for development : a business model o Scaling up business solutions to social problems : a practical guide for social and corporate entrepreneurs
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