Introduction to Business Management and Analysis at Near East University
Explore the principles of general management, including planning, organizing, leading, and controlling, with a focus on Porter's Five Forces Analysis, SWOT Analysis, and Cultural Dimensions. Delve into key references and gain insights into Business Essentials. Contact tugberk.kaya@neu.edu.tr for any questions.
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Presentation Transcript
Near East University Faculty Of Economics & Administrative Sciences MAN - 101 Introduction To Business Week 9 Tu berk KAYA tugberk.kaya@neu.edu.tr
GENERAL MANAGEMENT IN BUSINESS (CHAPTER 4 & 5)
Management & Managerial Functions
Planning, Organizing, Leading, Controlling
References Ebert, R. J. and Griffin, R. W. (2015) Business Essentials. 10th Edn. Harlow: Pearson Education Limited Kadri Mirze (2002) Introduction to Business. Istanbul: Literat r Publishing. Hall, E.T. and Hall, M.R. (1990) Understanding cultural differences. London: Nicholas Brealey Publishing Hofstede, G. and Hofstede, G.J. (2005) Cultures and Organizations: Software of the Mind. 2nd edn. New York: The McGraw-Hill Companies Trompenaars, F. and Hampden-Turner, C. (2011) Riding the Waves of Culture: Understanding Cultural Diversity in Business. 2nd edn. London: Nicholas Brealey Publishing
Any Questions? tugberk.kaya@neu.edu.tr
