Investor Deck Template Guide for Seed Stage Companies
A comprehensive guide to crafting your initial pitch deck for investors, tailored for seed-stage companies. This template covers key components such as metrics, appearance, and customization to suit your business model and industry. Follow along to create a compelling deck that resonates with potential investors.
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Presentation Transcript
Template Investor Deck by Alexander Jarvis Logo
Follow and connect with me @ADJBlog https://angel.co/alexander-jarvis sg.linkedin.com/in/alexanderdjarvis/ Logo
Notes This is a guide to writing your initial pitch deck for investors, which you ideally send prior to a meet This is orientated to Seed stage companies More detail will be needed when you go further in discussions It is impossible to have a perfect template Every business is different, so certain slides such as product will need to be changed to suit your industry/business model Metrics/KPIs etc all need to be changed to your business model and stage Appearance matters, change it to suit your brand Logo
Logo Company Name Company tag line Pitch to [Investor] Date: 31 Jan 2014
Elevator Pitch X for Y: Widget is ber for food delivery in the home segment Pitch: Widget is the most convenient way for affluent customers in Singapore to have canned goods delivered to their home at no cost Logo
Summary Sector: FinTech Customer: SME to mid-size enterprise Revenue model: Transaction fee Pricing: $4 per transaction, anticipate 5x per year Geographic focus Current: Singapore (HQ, development in Bangalore) Future: Malaysia, India and Thailand Revenue: Not yet Last fund stage: Angel (Closed Dec 2014) Founder investment: $50k from CEO Amount: $1m Structure: Priced round, Series-A Commitments: $200k from 2 investors Founders: 2 Staff (Ex founders): 5 (3 FTE and 2 PTE) Composition: Marketing: 1, Tech: 1, Sales: 0, Other: 0 # staff convinced to quit their job: 2 (1 in pipeline) Founded: June 2012 Months live: 3 Months worked on: 9 Category/ Business model Stage Investment sought Team Other Objectives Desired exit: ~$100m in 5 years Logo
Company History Milestones Investors Founded: Mar 2012 Raised $500k Invest: Founder commit $50k Jungle Ventures Lead Beta launch: Aug 2012 1st paying cust: Sep 2012 Investor logo Investor logo 20th paying cust: Nov 2012 Hired CTO: Nov 2012 Investor logo Investor logo : : Summary Cap Table : : 90% Founder : 10% Investor Logo
Team Founders Role: Manage product, responsible for sales History: Head of Google product (Finance), Bus dev IBM (EMEA) Stats: Age: 31, Experience: 15 years Education: IIT Kampur Founder Image CEO John Role: Core architecture, manage tech team History: CTO of Kayak, Lead dev of Whoops (Failed startup) Stats: Age: 29, Experience: 12 years (3yr PHP contribution) Education: Stanford dropout (Started company) Founder Image CTO Mary Key Team Name: Simon Reddy Role: Lead dev Experience: 5yr at Yahoo Names: Mike Delaney Role: Lead dev Experience: 5yr at Yahoo Team Image Team Image Advisors Advisor Image Advisor Image Name: Man Martell Role: General help Position: Growth at Yahoo Name: Mark Zuck Role: CTO advise Position: CEO Facebook Logo
Problem People eat a lot of food, but get busy and dont have time to buy No convenient solution exists to have canned food deliver to home on spec, in a timely manner The problem Stores close early and customers are too lazy to go to them on weekends Services like Taskrabbit are too much work Most customers presently raid their larder or go hungry Alternatives Why really needed Alternatives are severely limited and security is paramount. These are the key drivers we seek to ameliorate Gartner states 20% of customers aged 20-31 define lack of food options as being a high to medium issue Early customer feedback has been very positive Proof Logo Source: Support what you have said
Our Unique Solution Widget is a mobile and web platform that enables customers to order 28% of most popular canned foods and have it delivered in the metro areas of Singapore faster than any alternative channel Our cloud based, social, local tech is part of the matrix Our solution Faster: Our logistical route planning tech enables food to be delivered in under an hour. Other providers use old tech and so can t respond as fast Dynamic pricing: Links to suppliers How we are unique How much better Faster: we are 3x faster than Tesco Cheaper: we are 15% cheaper than lowest cost alternative Our CTO has built the platform before in another industry and can continually iterate to keep ahead of competition. We will be 2 years ahead of any new entrant given the dev time requirement Special sauce Logo Source: Support what you have said
Unfair Advantage What is specific to your business that will enable you to beat competition e.g. 2 years ahead in research What competitive moats / barriers to entry can you create e.g. exclusivity with suppliers Do you have unfair advantages? e.g. Dad is Finance minister and will block entrants Logo
Product - [Key Functionality] Search: Find food you want using NLP Track: Logistic engine tracks time to delivery dynamically Product screenshot Sort: Find what your want by category Schedule: Pick the time that suits the customer best Logo
Product - [Category mix] Supplier relationships: depth of contacts across manufacturers Supply chain management: API to multiple providers to update availability Product screenshot Inventory forecasting: able to predict popular items to ensure stock availability Promotions: Easily push promotions based on forecasting tool Logo
Customer Traction Months live: 5 Paid marketing months: 3 (Small tests) Context Uniques (Monthly): 15k Direct: 35% Traffic Conversion Trial to paid: 15% Paid spend: $3k CAC: $25 Marketing Signups: 20 Paying: 5 Users MRR: $5k MRR growth: 22% ARPU: $12 Revenue Customers Major pilot with Taobao to sell to merchants in discussion Logo
Market Size Opportunity TAM SAM SOM $5bn $2bn $1bn Assumptions Assumptions Assumptions Top down research Bottom up analysis Top down research Bottom up analysis Bottom up analysis Logo Source: Support what you have said
Competitive Landscape Fast Comment Widget Comp Comp Comment Low Value High Value Comp Comp Comment Comp Slow Logo Source: Support what you have said
How we are Different to Competition Competitor Funding Focus Difference $25m Accel e.ventures Focused on reclusive aristocrats in NYC Our platform is more dynamic and scalable due to scalable core architecture (Mongo, Scala, AngularJS) Competitor logo Competitor logo $2m Red Point Malaysian focus, similar to our market More experienced team Better UI/X Competitor logo $500k Angels Focus Differences Competitor logo x Focus Differences Logo Source: Support what you have said
Timing and Trends Trend Implication What are the key trends supporting this business Why is the market ready Why will customers flock to the new offering Trend Why is the timing right What has changed to enable this model to work (e.g. server costs, social media, mobile penetration) Trend Trend Trend Trend Logo Source: Support what you have said
Go to Market Strategy Traction Build Scale Target Clients and Offering Focused group to get traction with Comments on their problem and how solve and how access Use of upset and expansion across lines Categories of customers targeted and via what channels (as applicable) Initial customer focus Contacts you have to leverage Region Target County focused on Countries focused on Regional/global focus Sales and Channels How acquire customers What channels How do marketing Marketing strategies How get initial traction Finding evangelists How acquired Strategic partnerships, channe sales etc Marketing strategies Integrations etc Logo Source: Support what you have said
Business / Revenue Model SME Enterprise Individual Transaction fee $4 $4 $4 $59 p/m per user + $1k per annum Subscription fee None $29 p/m per user Target Market / Segmentation Up to 50 employee companies Up to 200 employee MNCs Affluent professionals CAC: $25 LTV: $110 CAC: $25 LTV: $110 CAC: $25 LTV: $110 CAC/LTV Basic service 1 hour service Monthly billing 45min service Itemised billing 30min service Offering Logo
Financials Revenue Forecast 250 200 150 100 50 0 2015 2016 2017 Advertising 2018 Transaction Key Metrics Metric 2015 2016 2017 2018 $500k $2m $10m $75m Revenue ($1m) ($6m) ($1m) $12m EBITDA NM (70%) (30%) 16% EBITDA Margin $1m $5m $15m $40m Funding Logo
Financing Round Raise $2m Targeted Close March 2015 (3 months) Priced equity round Preference shares 1x liquidation preference Other standard terms (e.g. board seat for lead investor) Structure Desired investor Undersand food market, wide network in SEA Soft commitments of $200k from Index and Kite Ventures Looking for lead investor Commitments Runway: 18 months (Assuming no revenue) Founder salaries (p/m): $7k Marketing: 30% (Paid Facebook) Tech development: 20% (Hire 5 more developers) Other staff and HR: 20% (Hire Head of Sales) G&A: 30% (Expand to new office and add new servers) Application Logo
Funding Milestones to be Achieved Revenue: $1.2m ARR in June 2016 (9 months) Revenue: $1.2m ARR in Dec 2016 (15 months) Financial Hire Head of Sales (End of 2015) Add 5 developers (Mid 2015) Hire 2 performance marketers (Mid 2015) HR Expand feature set to meet enterprise customer needs Develop logistics engine Product Marketing / Sales Hit 200 paying customers (June 2015) and 500 (Dec 2015) Reduce CAC to $50 in individual channel and $250 in enterprise Relocate to Singapore (Mid 2015) Expand to Thailand (Dec 2015) Operations Logo
Contact Jim Jones CEO jim@jones.com Linkedin: www.linkedin.com/jimjones
