Journalists' Essential Ethical Guidelines
A framework for economics reporting presented by Prof. Nixon K. Kariithi involves key principles and ethics journalists must adhere to, including accuracy, maintaining house style, seeking multiple viewpoints, providing extensive context, comparing occurrences, staying ahead of changes, recording milestones, conducting postmortems, and using simple, clear language without technical jargon. The guidelines emphasize the importance of accuracy, simplicity, balance, and humanizing stories to ensure credibility and impact in journalism.
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Presentation Transcript
A general framework for economics reporting Prof. Nixon K. Kariithi Tangaza Africa Media Johannesburg, South Africa
What journalists must do Presentation Format News is an input for decision making Process > Outcome Process = Certainty + Credibility Ethical Competition Competition should not be at expense of accuracy, credibility. Sensationalism poses serious dangers. How to compete ethically: Better reporting, creative angles, balance breadth & depth, impact analysis.
What journalists must do Principles & Ethics Accuracy is everything If in doubt, leave it out Don t play the markets Write clearly & simply Simple makes perfect Talk to experts, but no technical jargon Some data are tricky Get it right, you must
What journalists must do Principles & Ethics Write clearly & simply Maintain house style Seek many viewpoints Give extensive context Compare with similar occurrences Stay ahead of changes Record milestones Do postmortem and review each day
What journalists must do Principles & Ethics Graphs, breakout boxes to summarize details Simple makes perfect No technical jargon No confusing measures Round up figures Use simple proportions Some data are tricky
What journalists must do Principles & Ethics Humanize your stories Give personal details Quotes, quotes, quotes Clever pictures sell Humor, but just a tad Good design, layout, productions won t hurt
