Key Business Initiatives and Cost Optimization Strategies in Review
Explore the major initiatives and cost projections for Q4 2024, including infrastructure costs, adoption statistics, and savings targets. Discover how the engineering team is enhancing quality and driving efficiency across various fronts to achieve strategic objectives while curbing expenses to align with revenue goals.
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Presentation Transcript
Engineering Q4 Review Q4 Recap 2024 OKR Data Infrastructure costs Quality
Q4 Major Initiatives Business Objective Initiative Status Adoption Launched 60 Orgs with 300+ tags Events Adoption Event Tags Beta 19 customers onboarding (8 toggled the button themselves) Events Adoption No Show Sync Launched 91 orgs using 294 series, 300+ events. Events Adoption Series Launched Goldcast is WCAG 2.1AA Compliant Enterprise Win Rate Accessibility In Progress 50% reduction in failures. Current: 0.5% chat failure, 1% video Enterprise Win Rate VPN Reliability Launched 3 customers live: Ecovadis, Solita & Tungsten Automation Enterprise Win Rate EU Data Region Launched 4 orgs using Teams Expansion Teams Beta Enabled for internal users Expansion Waitlists Launched 56 Uploads, 834 clips, 35 orgs Content File Uploads Launched 2 customers using standalone content lab Content Standalone Login
Core platform OKR FY2024 - Objective 1: Leading Indicators of Net Retention in M&E Segment - - KR 1 - [80%] of M&E segment host 2.5 events/mo and have [4] MAU. KR 2 - M&E segment adopts avg of [1.5] premium features per customer (of Field Events, CRM integration, Teams, Virtual Conference, and Custom Domains). Numbers from FY23
Infrastructure Projected Cost Assumptions - 2x increase in number of attendees - No cost saving initiatives - $1 to serve one attendee (based on ~$750K AWS cost for 750K attendance) Cost projected - AWS increase from 750K to 1.5 million - Software cost increase from 550K to 700K - This would translate to 21% of the projected ARR in 2024
Cost target Goal: Software + AWS curtailed at 14.5% of the revenue Saving: Need 690K savings yearly to hit that goal Type Effort/Impact Savings expected Status Snowflakes EU LOW 50K (110K -> 60K) Achieved 24K Appbase LOW 40K 100% ramp by end of Feb AWS LOW 60K Few initiatives on-going Simulive MED 25K Ramp up planned Snowflakes US MED 15K Planned LL-HLS HIGH 100K POC planned Total - Base: 150K Med: 200K
Other levers 500K savings to be achieved between Q2-Q4 Type Outcome Tagging Identify high impact cost levers that will translate into POD level objectives Reduce Live event serving cost Scale down infra gradually after scaling for peak (requires significant investment) LL-HLS 130K savings Other cost increase EU region costing us around 200K a year Content lab cost: 60K amount currently and projected to increase to 150K/year
High Impact Production Issues Production Issues Blocker - Live event issue. Immediate attention via on-call. War room established. Highest - Major degradation of service. SLA 2-4 hrs. High - Signficant impact for 1-2 customers. SLA 1 day Uptime goal - 99.99%
2024 Quality OKR Avg tickets per org per quarter: 0.3 Q1 target: 0.39 Q1 Initiatives: - Automation - reduce manual regression effort & increase coverage - identifying features with high support cost & fix issues - Fixing QA raised bugs - New components in regression - Testing on Mac/Edge/Firefox/VPN
