Key Insights from DTC Roundtable Review
Delve into a comprehensive review covering topics like shipping logistics, employee retention strategies, wine club management, trade relations, event collaboration, POS/CRM systems, consumer experiences, and professional development for inclusion in the wine industry. Discover valuable learnings shared by industry experts and explore actionable insights to enhance various aspects of wine business operations.
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Presentation Transcript
DTC ROUNDTABLE REVIEW WHAT WE LEARNED THANKS TO: VANESSA BAZZANI, JILLIAN BRADSHAW, KELLIE CAMPBELL, NICK GEORGE, WHITNEY GOVERT, AJ MCCAFFERTY, CARRIE NISKANEN, MEG ORDAZ
SHIPPING LOGISTICS IN-HOUSE VS FULFILLMENT WAREHOUSE: A MATTER OF SIZE DISCOUNTS ON SHIPPING VINOSHIPPER SHIPPING MANAGERS & COMPLIANCE SPECIALISTS SHIPPING CO-OP & ALTERNATIVES
EMPLOYEE RETENTION RECRUITMENT STRATEGIES DIVERSIFYING CANDIDATES ENGAGEMENT ACTIVITIES INCENTIVES AND COMPENSATION RETENTION EFFORTS
WINE CLUB RULES OF ATTRITION: WHEN TO REMOVE MEMBERS WINE CLUB PERKS EMAIL CORRESPONDENCE OUT OF STATE MEMBERS CUSTOMIZED MEMBERSHIPS
TRADE/TOUR RELATIONS TOUR COMPANIES OUTREACH TO INDUSTRY HOTEL AND RESTAURANT CONNECTIONS CLUB SHARING INDUSTRY TASTING CLUB
EVENTS COLLABORATIVE EVENTS SUCCESSFUL EVENT THEMES NO EVENTS OTHER VIRTUAL
POS/CRM COMMON THEMES PREFERRED SYSTEMS POS CHALLENGES PROCESSING FEES TOP 5 BENEFITS OF MOST USED SYSTEMS (WINEDIRECT, ORDERPORT, COMMERCE 7) COMMON INDUSTRY NEEDS FOR SYSTEMS IMPROVEMENTS
CONSUMER EXPERIENCES FOOD PROGRAMS TASTING FEES RESERVATION VS WALK-IN GROUP SIZES RESERVATION SYSTEMS
PROFESSIONAL DEVELOPMENT FOR INCLUSION DEBI TRAINING UNCONSCIOUS BIAS TRAINING, TASTING ROOM STAFF AND MANAGEMENT TO ATTEND DEBI INDUSTRY EVENTS E.G. ASSEMBLAGE, BATTONAGE, LIFT COLLECTIVE, WVWA DIVERSITY TOOLKIT SYNERGY BETWEEN VINEYARD STEWARDS AND WINERY STAFF ACKNOWLEDGING WHITE PRIVILEGE IN OREGON S WINE INDUSTRY INCLUSION STATEMENT RECRUITMENT, HIRING AND ONBOARDING STAFF
