Leading Sustainable Destination in Perthshire
"Discover Perthshire's Tourism Action Plan 2020-2024 aiming to establish the region as a leading sustainable destination in Scotland. Learn about their vision, mission, and strategic objectives to enhance tourism benefits while focusing on responsibility and digital presence."
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Presentation Transcript
Perthshire Tourism Action Plan Perthshire Tourism Action Plan 2020-2024
Our Vision Our Vision Perthshire will be a leading sustainable destination in Scotland
Our Mission Our Mission Together we will grow the value and positively enhance the benefits of tourism across Perthshire by delivering the best for our environment, our visitors, our businesses and our communities
Our Strategic Objectives Our Strategic Objectives To establish Perthshire as a leading responsible tourism destination in Scotland To grow the volume of overnight stays by 3% per annum with a focus on the off season To increase the impact and benefit of tourism across Perthshire s communities To make Perthshire a digitally discoverable and enabled destination
