Leveraging SMAC Technologies for Business Success

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Explore the potential of SMAC (Social, Mobile, Analytics, Cloud) technologies to drive business value and innovation. From enhancing efficiency to tackling challenges, delve into the realities of implementing SMAC strategies for sustainable growth.

  • SMAC Technologies
  • Business Success
  • Digital Innovation
  • Cloud Computing
  • Data Analytics

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  1. SMAC: Hype vs. Reality Dr Nitin Paranjape Efficiency365.com

  2. My thoughts and ideas Based upon field interaction No copy paste Also based upon past waves of disruption

  3. Technology Success Criteria Improve / eliminate existing Enable new and useful Used

  4. DEMO

  5. Parties involved Vendor Partner Customer

  6. Beyond control? No Choice? Social no Mobility yes Analytics no Cloud yes

  7. Ease of demonstrating business value Social - ? Mobility Good Analytics Very High Cloud - High

  8. Natural Extension? Social No Mobility No Analytics Yes Cloud - Yes

  9. Cross-Fit SM Yes SA Yes SC ? MA ? MC Yes AC ?

  10. Potential Benefits vs. Actual Benefits Potential is generic Actual requires effective utilization Utilization requires user adoption

  11. Cloud Cost reduction Risk Mitigation Flexibility Scalability

  12. Mobility Mobility Capture at source New Interaction Human replacing technology Crowdsourcing Faster response time

  13. Analytics Know more, act better Know and act faster Predict and Prepare better Learn new things in new ways

  14. Social Ambiguous Inherent Resistance Concern about misuse Confidentiality and Compliance

  15. Overlapping needs and Ambiguity Announcements Social, Mobile, Intranet or Email Discussion about issues Email, Social or Meetings Mobile Apps Browser or Native? Infrastructure Response Time, Convenience, Bandwidth

  16. Practical Social Usage Scenarios Announcements Emergency Coordination When you don t know whom to ask Highlight achievements Brainstorming about open issues Evolving Best Practices CXO connect M&A

  17. Unearthing the benefits Learn features Document technical benefits Map to business context Document Business benefit Enlist beneficiaries Quantify benefit

  18. Change Management What is in it for me? Jealousy Competition Unbelievable Benefits Top Management Involvement Endorsement by Power Users

  19. Adoption Strategies Small Pilots End user involvement End user ownership Visibility Internal Marketing Sustenance based approach

  20. User Education Should cover ALL potential beneficiaries Need Solution approach DO NOT use Feature Tips and Tricks approach Include integration across products Awareness is NOT the same as adoption

  21. From awareness to actual usage Awareness = Knowing what is possible Usage = Doing what is possible Usage requires confidence to practice it in real life situations Actual practice in a safe environment required

  22. Demo SMAC FB analytics

  23. Picture abhi baki hai

  24. Your turn! Fill this survey bit.ly/nitincc Review and Learnings Presentation Tomorrow

  25. Thank You Efficiency365.com @drnitinp nitin@maxoffice.biz 9820610140

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