Leveraging the Digital Revolution for NGOs: Strategic Insights
Explore the transformative impact of the digital revolution on NGOs, focusing on key strategic questions and opportunities for enhanced digital engagement with beneficiaries and donors. Learn how technology amplifies social media voices and drives innovative collaboration in the digital era.
Download Presentation
Please find below an Image/Link to download the presentation.
The content on the website is provided AS IS for your information and personal use only. It may not be sold, licensed, or shared on other websites without obtaining consent from the author. If you encounter any issues during the download, it is possible that the publisher has removed the file from their server.
You are allowed to download the files provided on this website for personal or commercial use, subject to the condition that they are used lawfully. All files are the property of their respective owners.
The content on the website is provided AS IS for your information and personal use only. It may not be sold, licensed, or shared on other websites without obtaining consent from the author.
E N D
Presentation Transcript
The Digital Revolution Revolution The Digital The Digital Revolution Edward G. Happ Global CIO, IFRC Chairman, NetHope April 2012 www.ifrc.org www.ifrc.org Saving lives, changing minds. Saving lives, changing minds.
The Digital Revolution A Brief Introduction 13 Years on Wall Street 10 Years in management consulting 12 years in NGOs Global CIO at IFRC in Geneva Former CIO at STC/US & UK Co-founder and Chairman of NetHope.org Publications at www.eghapp.com Connect with me via LinkedIn www.ifrc.org www.ifrc.org Saving lives, changing minds. Saving lives, changing minds.
The Digital Revolution We have all participated in the digital revolution, whether it's through the rise of on-line fundraising, social media and ever new devices. Our donors and employees have been at the center of the change. The lessons of Haiti and the Arab Spring are that the next wave of the digital revolution for our work as NGOs is centered on the beneficiary, volunteer and citizen. Let s discuss key strategic questions surrounding these changes. 3
Technology Gives Voice and Ampifies Two Kinds Of Two Kinds Of Social Media The Digital Revolution The Internet is not a virtual world inhabited by avatars. It is a means of communication that offers people in the physical world a method to organize, act, and promote ideas and awareness. The Internet was going to change politics in Egypt... Wael Ghonim, Facebook Revolutionary 4
Two Kinds Of Two Kinds Of Social Media What Are Some Key Questions? The Digital Revolution 1) How will we lead and respond to the rise of the digital beneficiary? 2) What does our strategic digital portfolio look like and how will it change? 3) What are the signs and weak signals of disruptive innovation that technology is posing for our work? 4) What are our radical collaboration opportunities to have more digital impact? 5 5
Two Kinds Of Two Kinds Of Social Media The Digital Revolution Who Are Our Digital Customers? Increasing Impact for Beneficiaries BENEFICIARY Zone of Greatest Digital Impact Increasing Impact for Beneficiaries FIELD Programs DONORS Zone of Greatest Digital Investment HQ 7 7
Two Kinds Of Two Kinds Of Social Media The Digital Revolution IFRC Trilogy TERA Application 8
Two Kinds Of Two Kinds Of Social Media Texting Survivors in Haiti The Digital Revolution 6M SMS in 7 days 385K SMS/Day received 1.1M early warning SMS 1M Cholera health SMS 800K IVR calls in 1 month 9
Two Kinds Of Two Kinds Of Social Media The Digital Revolution Mobile Devices are exploding > Mobile devices people on earth By the end of 2012, the number of mobile-connected devices will exceed the number of people on earth --Cisco Forecast, February 14, 2012 10
Two Kinds Of Two Kinds Of Social Media The Digital Revolution What s your software platform? 80% 20% 11 Cisco forecasts of 7 billion phones by end 2012, 10 billion by 2016
Two Kinds Of Two Kinds Of Social Media The Digital Revolution Moving the IT Agenda Up the Pyramid Increasing Impact for Beneficiaries Competitive or Leading BENEFICIARY Differentiating Increasing Impact for Beneficiaries Beneficiary & Field Facing PROGRAM Improving Program Delivery OPERATIONAL Efficient Helping the Organization Run Donor & HQ Facing FOUNDATIONAL Keeping the Lights On 13 13
The technology budget is counter to the strategic impact Two Kinds Of Two Kinds Of Social Media The Digital Revolution Zone of Greatest Digital Impact BENEFICIARY BENEFICIARY Differentiating FIELD Programs PROGRAM Improving Program Delivery DONORS OPERATIONAL Helping the Organization Run HQ FOUNDATIONAL Keeping the Lights On 14 IT Customers IT Budget
Estimate the percentage of your IT budget for the *coming* fiscal year, Estimate the percentage of your IT budget for the *coming* fiscal year, allocated per category (must add to 100%) allocated per category (must add to 100%) Two Kinds Of Two Kinds Of Social Media 40.00 The Digital Revolution Survey to 330 Nonprofit IT Leaders, April 2012 35.00 30.00 25.00 20.00 15.00 10.00 5.00 .00 Beneficiary facing applications Program delivery, fieldworker-facing applications Operational, business unit and donor facing applications Foundational, infrastructure systems 15
IFRC - The IT Portfolio for the Next 5 Years Two Kinds Of Two Kinds Of Social Media The Digital Revolution Total 5-Yr Cash by Pyramid Level 1 9% 3 2 27% 49% 1) Beneficiary facing technology 2) Field/NS facing technology 3) Business applications 4) Lights-on infrastructure 4 15% 16
A disruptive innovation is an innovation that helps create a new market and value network, and eventually goes on to disrupt an existing market and value network 18
Disruptive Innovation and the Music Industry Two Kinds Of Two Kinds Of Social Media The Digital Revolution 19
Two Kinds Of Two Kinds Of Social Media The Digital Revolution Cell Phones as Disruptive Technology Travel agent 20 20 From Jonathan Boutelle, Co-Founder and CTO of Slideshare
Two Kinds Of Two Kinds Of Social Media Some Potential Disruptive Themes? The Digital Revolution In-country corporations and the rise of CSR Beneficiary-driven programs Survivor assessments Renegade partners Direct funders Government and Military-driven programs Social entrepreneurs 21
Two Kinds Of Two Kinds Of Social Media Radical Collaboration The Digital Revolution Collaboration around the edges must move to the core. We need to build to share, buy to share, and harvest what s been done by someone else. For IT, radical collaboration is about having a technology need met by another organization s IT department. In the future, NGO IT departments will be known not by the costs they save or the value they create, but by the partners they keep. Collaborate or Perish, manuscript, p. 41 23
Peters Law of Proximity The amount of innovation is directly proportional to the distance from headquarters. What s our far country? The Field! 24
Application Catalog of Standards & Choices Two Kinds Of Two Kinds Of Social Media The Digital Revolution Discover Harvest NS IT Survey - Applications Scale up Application Portfolio Review Application Catalogue Criteria 850+ De facto vendor standards Application Contest Application Catalogue is the window for NSs into supported applications 25 25
Two Kinds Of Two Kinds Of Social Media Barriers to Collaboration The Digital Revolution Not Invented Here (NIH) not willing to accept ideas/solutions for outside Hoarding not willing to share ideas/solutions with others Search obstacles not able to easily find info of gurus Transfer problems not able to transfer complex knowledge from one group to another 1. Motivational Problems 2. 3. 4. Ability problems --Morten T. Hansen, Collaboration, Harvard, 2009, Chap. 3 26
NetHopes New Collaboration Who Are You Partnering With? Two Kinds Of Two Kinds Of Social Media The Digital Revolution Who has expertise I can trust? Shared Services & Assessments Share Share Share and Do and Do and Do SHARED SPECIALIZATION Increasing Level of Trust JOINT PROJECTS What can we build together? NRK, Phase 2 Satellites PARTNERING How can we work with corporations? Cisco, Microsoft, Intel Grants Do and Share BASIC INFO SHARING What are my peers doing? Meetings, Conference Calls 27
Conclusions? 28
Two Kinds Of Two Kinds Of Social Media What Are Some Key Questions? The Digital Revolution 1) How will we lead and respond to the rise of the digital beneficiary? 2) What does our strategic digital portfolio look like and how will it change? 3) What are the signs and weak signals of disruptive innovation that technology is posing for our work? 4) What are our radical collaboration opportunities to have more digital impact? 29 29
A Fundamental Law of Disruption If you don t answer these questions Someone else will 30
Two Kinds Of Two Kinds Of Social Media The Digital Revolution Next steps? 1) Debate truth comes out of the dialogue (a Socratic principle) 2) Develop a proposal for a joint approach to IT in time for the Global Perspectives meeting (31 October-02 November 2012 and NetHope CIOs can help) 3) Partner with other NGOs (join NetHope, CIO4Good or NTEN) 31
FOR FURTHER INFORMATION ON INFORMATION AND COMMUNICATION TECHNOLOGIES, PLEASE CONTACT: IFRC ISD DEPARTMENT NAME: EDWARD HAPP, GLOBAL CIO, HEAD OF DEPARTMENT TEL. : +41 79 250 5558 (MOBILE) EMAIL: edward.happ@ifrc.org THIS PRESENTATION IS PUBLISHED BY INTERNATIONAL FEDERATION OF RED CROSS AND RED CRESCENT SOCIETIES P.O. BOX 372 CH-1211 GENEVA 19 SWITZERLAND TEL.: +41 22 730 42 22 FAX.: +41 22 733 03 95
