Libraries Transform Campaign Toolkit Webinar Audio Set-up Wizard
Welcome to Libraries Transform Campaign Toolkit Webinar Audio Set-up Wizard. Explore the tools for awareness and advocacy to equip state chapters in maintaining consistent branding nationwide while tailoring to local audiences. Learn about the key messages and goals of the campaign. Meet the presenters Jeff Julian and Lindsey Simon from the American Library Association. Discover the value and role of libraries in communities through a unique public awareness and advocacy campaign.
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Presentation Transcript
Welcome to Libraries Transform Campaign Toolkit Webinar Audio Set-up Wizard Go to the Menu section in the top tool bar, click on Meeting, and select Audio Set-up Wizard to test your sound. This will take you through a series of prompts that you should follow to make sure your sound is working correctly. Participants Session participants are listed in the first pod on the right-hand side of your screen. You should see yourself as a participant. Chat The chat box is the second pod on the right of your screen; this can be used for communicating with webinar participants by typing into the bottom field and selecting the send button that looks like a cartoon dialogue box. Connection Status Left click the green vertical bar in the upper right-hand corner just once. Wait a few seconds for your connection status to appear. If your status indicates you have a bad connection, the problem is on your site, not on ALA s. 1
State Chapters Toolkit Webinar
Presenters Jeff Julian Director, Public Awareness Office American Library Association jjulian@ala.org Lindsey Simon Public Awareness Campaign Coordinator American Library Association lsimon@ala.org
What is Libraries Transform? Public awareness & advocacy campaign Libraries: their value and role in the community Fresh, unique perspective One clear energetic voice for libraries nationally
Campaign Goals Increase public awareness Change perception of libraries Increase and ensure support for libraries and funding
Key Messages Libraries transform lives. Libraries transform communities. Librarians are passionate advocates for lifelong learning. Libraries are a smart investment.
State Chapters Toolkit Background Build on existing success existing success of state chapters using Libraries Transform Equip more chapters Equip more chapters with tools for awareness and advocacy Expand offerings Expand offerings for chapters with fewer communications resources Maintain consistent branding consistent branding nationwide while still allowing for tailoring to local audiences audiences tailoring to local
State Chapters Toolkit Team This collaboration has been made possible through the hard work and creativity of several groups: ALA Chapter Relations Office ALA Production Services ALA Public Awareness Office Joint Subcommittee featuring member leaders from ALA s Chapter Relations and Public Awareness Committees
State Chapters Toolkit Overview Libraries Transform logos for every state A starter pack of popular Because statements with space for adding your state s logo Editable Because statement templates Guidelines and ideas for making the most of these materials
Libraries Transforms State Logos Logos are available for each U.S. state with a variety of options for: File types (AI, PDF, PNG) Color schemes Syntax ( Alabama Libraries Transform versus Libraries Transform Alabama )
Because Statement Starter Pack Templates Four of our most popular Because statements are available with a blank space for you to add in your chapter s state logo Available for print (posters, postcards, and bookmarks) and social media (Twitter, Facebook, and Instagram images) See the online toolkit for graphics guidance and promotional ideas
BECAUSE ACCESS EQUALS OPPORTUNITY. Pair this statement with stories and data about how your library s commitment to providing access to information, programs, and services has transformed lives locally. For example, you might focus on internet connectivity and include local statistics about broadband access. You could also use this statement to make a case to funders and policy makers that libraries are key for an equitable society libraries might incorporate the social media graphics into an online hashtag campaign or use the printable postcard graphics for a letter-writing campaign.
BECAUSE BUILDING A BETTER WORLD STARTS WITH LITERACY. Use this statement to highlight library literacy efforts for people of all ages, from early childhood programs to adult literacy programming try incorporating it into a display in your library or put up posters around the community to raise awareness. You might also pair the statement with data about literacy rates in your community and personal stories about lives being transformed by the power of reading.
BECAUSE HANDS-ON LEARNING BUILDS STRONGER BRAINS. Use this statement to promote makerspaces, story times, games, interactive programs, and more. Libraries might also incorporate this statement as part of a display, place it as an ad in a local parenting newsletter or blog, or utilize it as part of a funding campaign to build a makerspace.
BECAUSE NOT EVERYTHING ON THE INTERNET IS TRUE. Use on social media, your library s website, local posters, and more to promote information literacy programming and resources. School and academic libraries might also use this statement to assert their continued value and necessity in the digital age particularly paired with data highlighting the public s critical thinking deficit.
Tools for Creating Your Own Because Statement Editable templates available for a variety of media in all six Libraries Transform colors! Also included: a step-by-step guide to writing the perfect Because statement for your advocacy and public awareness needs
Creating Your Own Because Statement: Print Templates Customizable templates are available in the following print formats: Posters Postcards Bookmarks Designs are available in an easy-to-edit PDF format all you need is free Adobe Acrobat Reader program to add your own text and logo See the toolkit for detailed guidance for using the templates
Creating Your Own Because Statement: Social Media Templates Customizable templates are available in the following social media formats: Facebook cover photo Twitter cover photo Twitter share Instagram share For best results, edit the files using Photoshop See the toolkit for detailed guidance for using the templates
Creating Your Own Because Statement: Writing Guidelines 1. Determine your goals 2. Consider your audience 3. Develop a fact-based argument 4. Craft your statement 5. Plan your roll-out More detail and examples are available in the toolkit!
