Lions Club Marketing & PR Strategies for Community Impact
Lions Club's marketing and PR architecture are outlined to support fundraising, branding, and community outreach efforts. The club showcases its mission, achievements, and upcoming projects to engage potential donors and serve the local community effectively.
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Presentation Transcript
LIONS CLUB MARKETING & COMMUNICATIONS CLUB MARKETING STRUCTURE | FUNDRAISING STRATEGY & PRESENTATION RECOGNITION AWARENESS CREDIBILITY INFLUENCE DISTRICT MEETING JANUARY 20TH, 2024 1
LIONS CLUB MARKETING & PR ARCHITECTURE MARKETING FUNCTIONS PRESIDENT SECRETARY MARKETING | COMMUNICATION SPECIALIST CLUB WEBSITE MARKETING /PR PLANNING PRODUCTION PHOTOGRAPHY MISSIONS/PROJECTS MEDIA /JOURNALISTS EVENTS & MEETINGS SOCIAL MEDIA PLATFORMS CLUB MARKETING CLUB MARKETING CLUB COORDINATOR MEDIA & PR LEAD COMMUNITY CLUB PHOTOGRAPHER SPECIALIST SPECIALIST CONTENT DEVELOPER CLUB MARKETING/PR LIONS LIASON GRAPHIC DESIGNER BIZ FUNDRASING CURATOR SPECIALIST DIGITAL / EMAIL DIGITAL PR WEB DEV. 2
LIONS CLUB MARKETING & PR ARCHITECTURE MARKETING & PR SPECIALIST MEDIA MAKTG. COLLATERAL BRANDING FUNDRAISING PLANNING PUBLIC RELATIONS JOURNALISTS VIDEO PRODUCTION SOCIAL MEDIA RECOGNITION AWARENESS CREDIBILITY INFLUENCE 3
LIONS CLUB MARKETING & PR ARCHITECTURE MARKETING & PR FUNDRAISING GRANTS LOCAL BUSINESS EVENTS CORPORATE PRIVATE DONORS FOUNDATIONS ALL OF THESE SOURCES WITH THE EXCEPTION OF EVENTS REQUIRE A PRESENTATION AS SHOWN IN THE FOLLOWING SLIDES 4
FUNDRAISING PRESENTATION TO POTENTIAL DONORS LIONS CLUB NAME (NAME OF EVENT | MISSION) 5
LIONS CLUB (NAME) SERVING OUR COMMUNITY Lions Club (Name) was founded in (year) to serve the local community Its primary mission is to serve our community with vision-related illnesses and diseases, to domestic and humanitarian needs Over the last ten years, we have served our community as follows: (List of missions, needs, special events to support causes and humanitarian needs) This year alone, we have provided support to our local community and others in our state, country, and internationally (List missions and all support given over the past year) 6 Our next mission is to support (name the cause or challenge within the community)
LIONS CLUB (NAME) SERVING OUR COMMUNITY Our local community today needs or faces challenges from (state the problem) Provide data, such as numbers affected, economic, humanitarian, and lack of resources Explain why we must support our community now Explain what would happen if our community does not receive support Lions Club (name) members are part of this community, as are your customers; in fact, our members are your customers We plan to (describe the project in the following way) Date of the mission (from x date to x date) How many Lions it will involve How will you reach the community (Digital& Conventional), and who will be approached: community leaders, politicians, and business owners 7
LIONS CLUB (NAME) SERVING OUR COMMUNITY To effectively serve our community and, solve their problem, alleviate their challenges, Lions will need the following resources Materials Funding Access Lions will provide a specific report on how your support is used. Lions Club (name) will expose your company to our entire community in the following manner: All community, community leaders, officials, politicians, and business owners All collateral materials All digital communications-club s website, social media, newsletter, email blasts. We report the successful completion of the mission/project to the media along with all its supporters and collaborators 8
