Lithuanian-Hungarian Fintech Forum: Barion - Better Business Model
This content showcases the innovative business model of Barion, highlighting its solutions for online merchants via fintech, adtech, and big data. Barion offers low-cost payment gateways, personalized ads, and a seamless user experience. Explore how Barion revolutionizes online transactions and maximizes customer reach.
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Presentation Transcript
LITHUANIAN - HUNGARIAN FINTECH FORUM & B2B Vilnius, 23.05.2019 The PAYPAL with Google business model S ndor Kiss, Barion, Hungary
Intro 2
Barion is a better PayPal with Google s business model. 3
Online merchants want more customers and lower costs. 4
Barion solves both problems with a killer combination of fintech, adtech and big data. 5
Business model: profit on ads instead of fees 1. Barion Pay - low cost payment gateway. 1. Consented data in return for low fees. 1. Barion Ad profiles users. 1. We sell ads on Barion Accounts , so merchants get more customers. 6
Barion Pay: Smart Gateway with low fees and fast contracting 8
5000 merchants, 5 countries, 1.3M users, 15M(+20M)/month 9
Barion Accounts: forget your bank o 100 000+ private and business accounts o Onboarding is 2 minutes o Video KYC for business accounts o Selfie KYC for private accounts (under development) o Barion Market for own and third party apps o Anyone can add new apps (Barion approval in needed) o Seamless user experience (app styleguide) o Simple multi lang/country app development process 10
Barion Ads: personalized offers by machine learning & big data 11
Barion Pixel: clickstream collector for Barion Ads o Placed on the website, e-mails, apps of Barion merchants and other partners. o Collects e-commerce centric events. o Fraud prevention on legitimate interest. Solves PSD2 RTS requirements. o Handles user consent. 12
Monetization channels Programmatic advertising in 3rd party display ad networks Our own ad spaces and Barion Market Recommendation system in merchants web shops 1st advertising customer: 1st programmatic agency partner: 13
Barion is regulated business o Electronic Money Issuer* license issued by the Central Bank of Hungary. License id: H-EN-I-1064/2013, Issuer id: 25353192. o Capital requirements are met o Passporting to EU and the European Economic Area o Works in Czech Republic, Slovakia, Austria, Germany and Hungary o Series A investor: Home Credit (PPF Group) 2+4M EUR o Multiple currencies supported (CZK, EUR, HUF, USD) o COBIT IT security o PCI DSS certification o Daily report to supervising authority o Regular audits o Barion is a European registered Trade Mark *E-Money Directive 2009/110/EC http://ec.europa.eu/internal_market/payments/emoney/index_en.htm
This presentation contains Barion confidential information and is supplied on the understanding that it is solely for the use of the intended recipient. WWW.BARION.COM Barion Payment Inc. S ndor KISS co-founder, CEO +36 20 340 8303 sandor.kiss@barion.com H-1117, Budapest, Infopark st. 1. +36 1 464 7070 hello@barion.com
