Livestock and Fish Knowledge Communication Strategies

Livestock and Fish knowledge and communication: The first year Peter Ballantyne PPMC, Nairobi, December 2012

Principles The knowledge we generate will be open and public We value the knowledge of our clients and partners We publish and communicate using multiple formats for multiple purposes We support knowledge collecting, connecting and conversing Face to face communication is as important as other more explicit communication channels Advocacy is everyone s responsibility Communication inextricably linked to outcomes Internal communication is part of our communication strategy Partnerships are the key to impact We will innovate in the ways we share knowledge and use ICTs.

Ambitions local VN IN TZ UG ET ML EG NI Connecting and powering value chain development Facilitate processes, engagement Translate outputs for uptake Communicating for wider influence and impact Internal communication Knowledge sharing and learning across the program internal external Organize & disseminate products Enabling technology development Deal with data Gender VCD Target Health Genetics Feeds global

Results Tools set up and Workflows initiated Repository: http://cgspace.cgiar.org/handle/10568/3112 Web site: http://livestockfish.cgiar.org Workspace: http://livestock-fish.wikispaces.com Calendar: http://livestock-fish.wikispaces.com/calendar Communication space on Yammer Facilitating and documenting/communicating component planning activities (http://livestock-fish.wikispaces.com/events) Workshop with WLE CRP on building blocks to organize knowledge and information for CRPs Initial communication templates and materials ILRI and WF comms collaboration started re-orienting from center towards program

Numbers Up 300% web views web posts alert subscribers products (program and projects) wiki members wiki views wiki edits meetings reported yammer posts yammer members 17,000 1,139 11,000 66 176 125 76 Weekly! Evidence of Sharing? Facilitation & reporting 34 75 50 Exchanging!

Working out loud! bringing activities out of closed repositories and applications [and events and processes], and pulling them into the open increases the likelihood of learning . . . - Stowe Boyd: http://blog.podio.com/2011/08/01/worki ng-out-loud-make-work-open-to-make-it- better

now

Opportunities Walk the talk Use the tools, work out loud! Data! Let s get started. Country VCD document the approaches, the choices and the results (partners? multimedia, engagement) Innovate with ICTs Attribute (claim) legacy project results? Comms budget? Comms skills?

CGIAR Research Program on Livestock and Fish livestockfish.cgiar.org livestockfish.cgiar.org CGIAR is a global partnership that unites organizations engaged in research for a food secure future. The CGIAR Research Program on Livestock and Fish aims to increase the productivity of small-scale livestock and fish systems in sustainable ways, making meat, milk and fish more available and affordable across the developing world.

5 Areas of Intervention Comms tools, methodologies and approaches reinforce efforts of key actors within the 9 target value chains to identify and address innovation needs and to access and use appropriate technologies, institutional strategies and knowledge. Comms 4 VCD The results/evidence of technology development activities are published as international public goods and adapted/transformed as required for optimal re-use by VCD partners Comms for Tech Dev Partners in the Program are supported by and using a range of tailored communication and knowledge sharing tools, methodologies and approaches to deliver effective learning and communication within and across the Program Program comms and learning Targeted stakeholders beyond the Program are aware of its focus, emerging results and insights, and they are encouraged and influenced by the evidence presented to take up, as necessary adapt and put the Program s results into use. Comms 4 wider impact Data collected and produced by the Program components is properly documented, archived and published to maximize its wide accessibility and re-use by others Data

Scope of activities Communicate for wider influence and impact Reach and engage with and influence wide audiences Research for impact Translate outputs into potential research, development and policy outcomes, get knowledge into use Knowledge sharing and learning Enrich program/project learning, interaction and exchange Publishing Capture and disseminate research products and outputs Internal communication Link and connect teams

Aligning knowledge communication and information with the Program ?

Time 10 years engagement learning knowledge influence participation communication pilots partners investors capacities platforms Best bets Evidence from interventions at scale Evidence that scales Impact assessment Impact assessment M&E Big Interventions Proof of concept Proof at scale Impact at scale