Livestock Entrepreneurship: Theories and Practices
Explore the interdisciplinary concepts of livestock entrepreneurship, including macro and micro views, theories of entrepreneurship, and various livestock farming ventures such as dairy farms, poultry enterprises, and more. Learn about the key components of entrepreneurial success, technical feasibility, and economic viability for livestock projects.
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Presentation Transcript
UNIT -7 Livestock Entrepreneurship
Lecture -1 Theories of Entrepreneurship
Entrepreneurship is an interdisciplinary concept and contains various approaches. Macro View: - Beyond the control of the entrepreneur. Environmental School of thought The financial/ Capital school of thought The displacement school of thought.
Micro View : - Part of internal locus of control. Entrepreneurial trait school of thought - Achievement, Creativity, Determination and Technical knowledge. Venture opportunity school of thought Ideas, Development of concept, Market awareness, venture opportunities at right time. Strategic formulation school of thought the planning process in successful venture development, unique market, unique people, unique product, unique resources etc.
Dairy farms Dairy farms for export of dairy products Dairy product manufacturing Meat product manufacturing Procurement and processing of milk Milk distribution and retailing. Organic livestock farming. Animal health services
> Feed and fodder based enterprise Sheep and goat based enterprise Poultry enterprise Pig enterprise Dog breeder Hatchery
Dairy entrepreneurship development scheme. Poultry venture capital fund. Mother unit for backyard poultry farming. Lab animals rearing. Small ruminants. Pig development.
Technical feasibility of the project. Economic viability of the project. Sanction of bank loan and its disbursement
1St Step : - Assumptions 2nd Step : Project preparation Capital Expense Recurring Expense Gross gain Net gain Bank linkage
Started in 1971 with the help of Small Farmer Development Agency (SFDA). ------------- IRDP Objective : - Production Risk: Cattle mortality, morbidity, lack of nutrition Price Risk Fluctuation in cost of cattle, change in demand supply, equation.
INSURANCE COVERAGE : Identification of animal Claim procedure
Stage : 1. Assembling 2. Equalization 3. Dispersion Procurement Management and Quality issues Marketing Research Study of needs, product design, distribution system, sells management, sells production, sells advertising, storage and ware housing etc.
Product planning and development Includes supervising, marketing research, commercialization of new products, to meet customers need and requirement according to changing time and natural conditions. It helps in satisfying the needs of customers to make the use of product a continuous habit to customers. Standardization : - Process by which standards are set at manufacture goods/products in conformity with already set standards. It insurers the uniformity of size, shape, coulour, design and physical proportion of the products.
Grading : - It includes the process of shorting out goods according to their quality, size, shape etc. in different classes/ goods. It helps both the procedures in marketing of their goods and their customers in making their choice for purchase without any difficulty. Product Pricing : - In order to compete in the market Decided keeping in view the different categories of market. Producers side- product price is determined keeping in view the competitive nature of goods with other producers of similar goods.
Product is acceptable in the market, when the buyers find the price acceptable. It is the acceptance of price by the customers on which the volume of sells as well as profit depends. Price should be fixed as per year value in term of the money exchange value. Product Packaging : It should be compatible as per market need and requirement, economic, safe, transportable. Marketing : performance of business activities that directs the flow of goods and services from the producers and consumers.
Marketing Channel : Producer-local buyers- retailers Whole seller Retailers Consumers Methods of livestock marketing : Local buyers Commission firms Cooperative marketing Community livestock auction Direct marketing.
Project is an organized unit dedicated to the attainment of the goal A successful completion of a development project on time. Classification : Quantifiable Non- Quantifiable - Health, education, defence Sectoral Projects : Agriculture Irrigation Project Identification : by the help of progamme planning process
APPROACH TO PREPARATION OF ENTREPRENEURIAL PROJECT IN LIVESTOCK SECTOR Product Labour Working capital Ownership An interdependent process. Raw material Total Investment Market Location
