Mackie Awards: Guidelines, Criteria, and Categories Revealed
Discover the latest updates and rules for the prestigious Mackie Awards, including new grading criteria, revamped categories, and judging parameters. Learn about the emphasis on original content, design quality, and engagement factors in newsletters, websites, and social media. Stay informed on how to excel in this renowned communication competition.
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Presentation Transcript
PRESENTERS: Danielle Lucey Senior Vice President of Communications The Road to the The Road to the Mackie Awards Mackie Awards Polly Bozdech-Veater National Vice President of Public Relations and Communications
Overview Overview New Rules Three Categories Newsletter Website Communications (Social Media) Judging Parameters
Rules Rules Replacing 1st, 2ndand 3rdplace with Platinum, Gold, Silver and Bronze Grading is done on a curve Top score = Platinum Top score minus 10 = Gold Top score minus 20 = Silver Top score minus 30 = Bronze
Rules Rules Council size no longer considered A small percentage of councils are large, meaning we were awarding nearly all large councils awards while small and medium councils struggled for recognition
Categories Categories Newsletter Published 4 times per year Website Must not be drastically redesigned between submission and judging Must be in use for last calendar year Social Media Must be in use for last calendar
Judging Newsletters Judging Newsletters Items rated from 1 to 5 (1 = least effective, 5 = most effective) Quality of writing Readability and layout Timeliness of information Variety of subject matter Good use of photos/photo quality and captions Spelling and grammar
Judging Websites Judging Websites Credible, original content Easy to read Organized and easy to navigate Timely information Visually attractive design
Judging Websites Judging Websites Spelling and grammar Working links Mobile friendly Clear Navy League mission statement Links back to HQ website (2 points for no, 5 points for yes)
Judging Social Media Judging Social Media Frequency Quality of posts Timeliness Subject matter Use of imagery Majority of posts original content Content engagement (calls to action, hashtags, etc.)
Judging Social Media Judging Social Media Submitting multiple channels does not equal more points Judges will review all submitted channels and take an average grade for each parameter when multiple channels are submitted
Questions or comments? Email dlucey@navyleague.org or communications@navyleague.org Thank you Thank you
