Making an Impact with Podcasting: Engaging Public, Academia, Industry, Government
Learn how podcasting can be a powerful PR tool to engage with various stakeholders such as industry, academia, government, and the public. Discover the essentials of podcasting, including equipment needed, recording basics, interview techniques, online publishing, scripting, and more. Enhance your communication skills with clear, accessible, and jargon-free content to effectively convey your message. Utilize podcasting to raise your profile, attract funding, control your message, and inspire the next generation, making a real difference in your field.
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Presentation Transcript
Making an Impact with Podcasting Jane Reck: Reckord Media
My Work BBC freelance radio producer Podcaster and audio slide-show producer Podcast production training courses Media training courses Radio and podcast script writing Case study and feature writing Oral history recording and research
My Background BBC Network Radio (R4,R2,R5live) UK Research Councils Transport Systems Catapult UK Universities, Open University British Library, National Gallery EPSRC Press Officer/ Podcaster/ Writer case studies and features BBC Regional Radio Journalist BBC trained news journalist Historian
Podcasting as a PR Tool why do it? A raised profile helps to attract funding/ students/ academic and industrial partners/ visitors. A platform for the achievements/ potential of your research Gives you control of the messages you want to convey Informs public opinion and government policy. Highlights areas of need/ concern/ importance/ interest/ public debate. To inspire the next generation (of researchers etc..) Raises your individual profile as a communicator Because your work is important and makes a difference.
Podcasting as a PR tool to engage with. Industry Academia Government The Public Funding Organisations, Charities e.t.c. The Media
Overview What is Podcasting? Using podcasting to engage with the Public, Academia, Industry, Government and The Media The equipment you need Recording audio the basics Interview preparation and technique Putting your podcast online Scripting a podcast narrative Using sound effects and music
Clear, Accessible, Jargonfree Communication If you want to be understood speak in the language of your audience
Podcasting as a PR tool -The So What factor Include one or more of the following ingredients What is new or unusual, really interesting about this (research, initiative, event , lecture etc...)? Is it cutting-edge, world leading, a world first etc .? How will (or could) people/ society/ the economy benefit?) What key things will (or could) come out of this (e.g. new knowledge, technology, trained people, products, services)? Why is it needed or what problem will (or could) it solve? Why should people care about this? Lecture/ Publication of a Paper what do I want to get across?
The equipment you need The equipment you need Digital Audio Recorder Microphone Headphones Audio digital editing software Digital camera (optional) A host site for your podcast Thought, Planning, Time and Elbow Grease
Digital Camera Digital Camera
A Host Site A Host Site
Recording Audio The Basics Interview Preparation and Technique
Scripting a Podcast Narrative Using Sound Effects and Music
Jane Reck Reckord Media Podcast and Radio Programme Production Media Training Podcast and Radio Production Training Writing case studies, news articles and scripts Oral history work recording, research, digital archiving www.reckordmedia.com
