Management Session by Patricia: Strategies for Growing CFI and Member Retention
This session by Patricia covers topics such as ideas for growing CFI, identifying customer needs, marketing strategies, developing partnerships, sharing best practices, and member retention strategies. It also discusses challenges and opportunities in the industry.
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Presentation Transcript
Management session By Patricia
Topics covered Ideas of growing CFI Need identification for customers Who is responsible for marketing CFI Developing partnerships for CFI Sharing of best practices Member retention strategies Challenges opportunities
Ideas of growing CFI Aggeresive/guirella marketing Communication (sms, radio, bloging)) Advertising (web development) Custo-service Collaboration in marketing by CFI Networking Social media Word of mouth Personalised marketing Personal presentations
Need identification Why members join comercial banks Banking platform system (cards, efficiency) Publicity/promotion (CfI and government)
Who is responsible for marketing CFI CFI themselves Collaboration within CFI (province, sector)
Developing partnerships for CFI Local businesses SEDA for marketing vochers
Sharing Best practices NACFISA (CFI directory, uniform leaflets, TV advert/advocacy Member education/awareness
Member retention strategies Custo service (equitable treatment) Transparency Mass gattherngs/agm Study circles Open days (managers meetings/ bring one member days) Declare dividends on AGM Brand ambassodors Market reseach analysis (info, Products, documents, suggestion box)
challenges No annual fees paid to NACFISA Foreign ownership of business (opportunity) Managers autonomy (micro management by directors) Commercial banks
opportunities Can develop new products Know your customers better Hidden economy (spaza shops/hawkers CBDA will launch banking platform soon.
