Managerial Finance for Creatives: A Comprehensive Guide
Enhance your understanding of managerial finance with insights tailored for entrepreneurs and creative companies. Learn the importance of financial analysis, business model canvas, and interpreting financial statements to ensure the financial health and sustainability of your ventures. Dive into practical exercises and case studies to apply these concepts effectively in real-world scenarios.
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Presentation Transcript
MANAGERIAL FINANCE FOR CREATIVES Pablo Gabriel Malvar Philippine Creatives Industry Development Council Member Chartered Financial Analyst 04 JULY 2024
MANAGERIAL FINANCE OVERVIEW AND THE IMPORTANCE OF MANAGERIAL FINANCE FOR ENTREPRENEURS AND CREATIVE COMPANIES
BUSINESS MODEL CANVAS UNDERSTANDING THE BUSINESS AS A BUILDING BLOCK. FINANCE AS A TOOL. WILL NOT USEFUL WITHOUT UNDERSTANING THE VALUE PROPOSITION, MARKET, DSITRIBUTION, ASSETS, PROCESS OF THE BUSINESS.
CASE STUDY DISCUSSION VIVAMAX Applying the Business Model Canvas
MANAGERIAL FINANCE THE BALANCE SHEET
MANAGERIAL FINANCE THE INCOME STATEMENT
MANAGERIAL FINANCE THE CASH FLOW STATEMENT
MANAGERIAL FINANCE FINANCIAL ANALYSIS USING RATIOS: (LIQUIDITY, PROFITABILITY, LEVERAGE, EFFICIENCY)
DISCUSSION OF FINANCIAL STATEMENTS SAMPLE: MANAGERIAL FINANCE Why does THE business always seem to need cash when net income is strong? Net income has little or no profit yet cash position is high? What is the company s financial health? Are there enough funds to continue the business?
GUIDED EXERCISE FOR PARTICIPANTS: MANAGERIAL FINANCE Build revenue and cost projections for an independent film project. Assess marketability of the project. Assessing the viability of the project and likelihood of getting funding.
CASE STUDY: GUIDED WALKTHROUGH AND ANALYSIS OF ABS-CBN S FINANCIAL STATEMENTS TO ASSESS PROSPECTS FOR THE COMPANY. MANAGERIAL FINANCE
