Managing Reputation Risk Through the Life Cycle - Insights and Strategies
Explore the comprehensive approach to managing reputation risk, covering challenges post-crisis, pillars of reputation strategy, risk categorization, and crisis preparedness. Learn about stakeholder engagement, scenario planning, and crisis management tactics for organizational resilience and success.
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Presentation Transcript
MANAGING REPUTATION RISK TROUGH THE LIFE CYCLE Pertemuan 9
TANTANGAN PASCAKRISIS:PEMULIHAN Insiden Recovery (Pemulihan) Krisis Isu
Maintain: Being good at the day job and delivering on your brand promise Enhance: Excellence in delivery, plus specific initiatives, decisions, changes and announcements 4 pillars of Reputation Strategy Protect: Making sure your organization is as resilients as possible. Utilise: A good reputation should be utilized for the achievement of strategic goals.
Categorisation of Risk Reputation INTERNAL EXTERNAL INCIDENTS ISSUES
Horizon scanning Stakeholder engangement Listen and learning Reputation risk assesments Scenario planning Predict (sesi 10)
Reputation risk architecture Reputation risk assessment process Training and awareness raising Corporate citizenship Prevent (sesi 11)
Prepare (sesi 12) Crisis preparedness
Issues management (and resolution) Resolve (sesi 13) Change
Strategic crisis management Respond (sesi 14) Crisis communication
2. 1. Identifying and learning lessons (performance improvement) Post crisis-reviews Recover (Sesi 15) 3. 4. Rebuilding trust/reputation Organizational/strategic change
Source Managing Reputation Risk Through the Life Cycle (chapter 9) Crisis, Issues and Reputation Management, P.118-141
