March 2021 Marketing Activities Insights and Analysis
Explore the detailed analysis of marketing activities from 1st March to 30th March 2021, including ads performance, enquiries analysis, and Instagram ads performance. Discover insights on interactions, admissions, and targeted campaigns to optimize your marketing strategies.
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Presentation Transcript
MARKETING ACTIVITIES 1stMAR to 30thMAR, 2021
Agenda 1. Ads Performance 2. Enquiries & Ads Analysis 3. March Marketing Calendar 4. Requirements
1stMAR 29thMARCH ENQUIRIES NUMBER OF ENQUIRIES Channel PARAMETERS DATE ASSESSMENT GRADE thMarch) - mother is not sure yet will let us know 1 (Assessment on 17 04.03.2021 1 LKG New Website 22-03-2021 1 1 (Registered) Pre KG Registration thApril) 28-03-2021 1 1 (Assessment on 11 Grade 1 thMarch) - will come after 10 days to pay 09.03.2021 1 1 (Assessment on 17 Grade 8 thMarch Did not come) 17.02.2021 1 1 (Assessment on 24 SK thMarch, Will Pay Net Week) 22.03.2021 1 1 (1 Assessment on 24 Grade 1 thMarch - mother will check with the father, 1 Assessment on 31 2 (1 - Assessment on 29 Instagram Ad New 28.03.2021 2 Grade 1 Registration stMarch) 29.03.2021 2 2 (Both Registered) JK, Grade 1 stMarch) 30.03.2021 1 1 (Assessment on 31 Grade 2 thApril) 31.03.2021 1 1 (Assessment on 6 JK Total 11 11 - GRADE Channel PARAMETERS NUMBER OF INTERACTIONS ASSESSMENT Interactions/Comments/Direct Messages Instagram 219 -- --
24thMAR 30rdMARCH ENQUIRIES PARAMETER S NUMBER OF ENQUIRIES Channel DATE ASSESSMENT GRADE ADMISSIONS New thApril) Website 28-03-2021 1 1 (Assessment on 11 Grade 1 - Registration thMarch - mother 2 (1 - Assessment on 29 will check with the father, 1 Assessment on 31 28.03.2021 2 Grade 1 - stMarch) 29.03.2021 2 2 (Both Registered) JK, Grade 1 2 Instagram Ad New Registration stMarch) 30.03.2021 1 1 (Assessment on 31 Grade 2 - thApril) 31.03.2021 1 1 (Assessment on 6 JK - Total 7 7 - 2 NUMBER OF INTERACTIONS GRADE Channel PARAMETERS ASSESSMENT Interactions/Comments/Direct Messages Instagram 72 -- --
MARCH - Achieved Interactions vs. Target Interactions Target Interactions Achieved Interactions Target Admissions Achieved Admissions Grade (Admitted) Week Assessment 1 (Will come after 10 days to pay) st Week 1 20 27 5 Grade 8 2 nd Week 2 20 47 5 - - - 2 (1 Registered, 1 will pay next week) rd Week 3 20 81 5 Pre-K, Grade 1 3 th Week 4 20 79 5 2 (Registered) JK, Grade 1 6 Total 80 234 20 5 - 11
Instagram Ads Performance PAGE AMOUNT SPENT MESSAGES RECEIVED WEEK WISE REACH IMPRESSION LINK CLICK ENGAGEMENT Mar 1st to 23th, 2021 4,92,298 10,11,508 802 43,461 $3,572.79 219 Women Targeted campaigns received more messages (204 Messages) compared to all gender targeted. Image content: Boutique School Ad received 74 Messages, Holistic Education received 41 Messages, Pre K Admissions received 64 Messages, Grow, Learn & Play received 17 Messages. In all these weeks, Animated ads (Boutique School, Holistic Education) performance is higher than the static image ads (Received 123 Messages, 1,57,122 Reach) Comparing all age groups, 25-34 performance is higher 2,66,198 Reach and 126 Messages.
Google Ad Performance AMOUNT SPENT Date Ad Type Ad Name IMPRESSION CLICKS CTR CPC Mar 25th to 30th, 2021 Display Nursery Admissions - Placements 84,995 249 0.29% $17.2 $0.07 Mar 16th to 30th, 2021 Display Nursery Admissions - KWs 10,180 80 0.79% $14.91 $0.19 Mar 1st to 30th, 2021 Search Kindergarten Admissions 1,905 209 10.97% $66.47 $0.32 Keyword (Arabic) Keyword (English) Clicks Impressions Bilingual schools in Kuwait 34 317 The best schools in Kuwait 33 315 Kindergarten Registration 25 146 + + Bilingual schools in Kuwait 20 321 A bilingual school in Kuwait 16 140 nursery kuwait 15 147 + + Canadian School 13 42 " " Kindergarten Registration 6 45 + + Bilingual school The best Indian schools in Kuwait 6 39 " " 5 47
Enquiries Received in February NUMBER OF ENQUIRIES GRADE ADMISSION Channel PARAMETERS ASSESSMENT Exisiting student 5 - - JK - (Father checking other school) Grade 7 (2 students) Grade 1 - Pre-k, JK (not done assessement) Grade 3 SK GRADE 2 Pre-k JK 3(Ready to Pay MOFA Payment) 1 Website 4 New Registration th FEB) 3 (Assessment on 28 - Withdrawn 1 th FEB) rd MAR) rd MAR) 2 (Assessment on 21 2 (Assessment on 3 1 (Assessment by 4 5 New Registration Instagram Call Withdrawn 2 - 9 Total NUMBER OF INTERACTIONS Channel PARAMETERS ASSESSMENT GRADE Instagram Interactions/Comments 32 -- --
Required Details for Further Marketing 1. 2. 3. Kindergarten Facilities Details. Kids & Teacher based videos for Ad promotions. Pre-K, JK & SK Education, Facilities based Videos/Images.
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