Market Opportunity and Solutions for Academic Research Projects

Slide Content Description 1 Cover slide Name, logo, other brand elements of your product or service (or, project) 2 Elevator pitch Value proposition of your product or service (a few sentences). How are you going to generate value for a customer? What customer need or pain are you addressing? 3 Team Project champion and team members (make sure that project outcomes are adequately by team composition ito experience and skills) or partners / co-founders 4 Governance For a project, how will it be governed (e.g. steering committee at/between organisations) in support of achieving its objectives; if it is a start-up, who sits on Board and/or SAC (can be combined with (3))? 5 Market opportunity Define market, size & target client(s) 6 Market problems & solutions Describe what pain customers in your target market have and what current solutions exist (and where they fail to address the pain) 7 Your solution Describe how your product or service can add superior value to customers. At this stage, please highlight your competition and what competitive advantages your service offering or product has 8 Business model (BM) How does your product or service offering make money (in case of the CPGR, how does it produce value for all stakeholders)? How scalable is your business? Use BM canvas to explain! 9 Marketing Highlight what efforts are needed to introduce your new offering or service to its target clientele? 10 Projections Milestones, sales and financial forecast; time 12 Investment What is needed to (further) develop your product or service; this includes your and your team s time and any other resources required? 13 Exit strategy At what point will your development mission be accomplished? How will a return be generated at this point in time for all investing parties (e.g. you, funders, consortium members)? Please note that return can be measured in various and stakeholder-specific ways (e.g. reputational gain, knowledge gain, or financial gain). You may also want to differentiate between exit and growth options (focus on revenue growth or valuation gain, or maybe both). 13 Summary Summary and discussion

Slide Content Description (generic) Academic Research 1 Cover slide Name, logo, other brand elements of your product or service (or, project) Apply to project 2 Elevator pitch Value proposition of your product or service (a few sentences). How are you going to generate value for a customer? What customer need or pain are you addressing? A scientist produces research outputs. Who is the customer of the outputs you produce (e.g. a donor agency or scientists who read stuff you publish)? From a donor agency point of view, why should you receive funding? From a potential product point of view (emanating from research outputs) why would anybody buy it? Who are beneficiaries of your research output and how is your offering (e.g. a research proposal better than anyone else s?) 3 Team Project champion and team members (make sure that project outcomes are adequately addressed by team composition ito experience and skills) Very relevant to any project 4 Governance For a project, how will it be governed (e.g. steering committee at/between organisations) in support of achieving its objectives? Who owns it? Who makes go/no-go decisions? If it is a start-up, who sits on Board and/or SAC. Very relevant to any project 5 Market opportunity Define market, size & target client In what area is your research being conducted? Are you an established player or a new entrant? How much funding is available in that field of research? Is your idea unique or is it me- too ? How are you going to stand out from the crowd? 6 Market problems & solutions Describe what pain customers in your target market have and what current solutions exist (and where they fail to address the pain) What is the stuff that customers (e.g. a donor agency) are looking for? Often, a balance will have to be found between research outputs and training/education outputs. What key scientific problem, or other, are you planning to solve. 7 Your solution Describe how your product or service can add superior value to customers. At this stage, please highlight your competition and what competitive advantages your service offering or product has How is your approach or methodology or invention going to solve the customer s pain? 8 Business model How does your product or service offering make money (in case of the CPGR, how does it produce value for all stakeholders)? In case of academic research, this is refers to the ability to generate a recurrent income stream. This, in turn, is determined by uniqueness of offering, quality of outputs, etc 9 Marketing Highlight what efforts are needed to introduce your new offering or service to its target clientele? Publications, conference appearances, etc 10 Projections Sales and financial forecast How many defined outputs are your going to produce (e.g. # of grant proposals, # of secured proposals = income stream, # of graduates, etc) 12 Investment What is needed to (further) develop your product or service; this includes your and your team s time and any other resources required What are the fixed costs required to produce the competitive offering? 13 Exit strategy At what point will your development mission be accomplished? How will a return be generated at this point in time for all investing parties (e.g. you, funders, consortium members)? Please note that return can be measured in various and stakeholder-specific ways (e.g. reputational gain, knowledge gain, or financial gain). Are you planning to build a sustainable business or are you only planning to do this for a limited period of time? How are investors backing your business going to benefit? 13 Summary Summary and discussion

Business model canvas template Key partners Key activities Value proposition Customer segments Customer relationships Key resources Channels Cost structure Revenue streams *and others, as available through partners of the business