Market Positioning in Business Administration
Market positioning is a strategic exercise used to establish a brand or product's image in consumers' minds. This article covers what market positioning is, types, benefits, examples, and the importance of perception in branding strategies.
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Libyan International Medical University Faculty of Business Administration Market Positioning Name : Shatha wail elwerfalli ID : 3299 Email : shatha_3299@limu.edu.ly Date : 27th / April / 2022
Objectives Understand what Market Positioning is. Get to know more about it. 1
Table of Contents 1. What s Market Positioning 2. Types of Market Positioning 3. Benefits of Market Positioning 4. Examples 5. Conclusion 6. References 2
Market Positioning A strategic exercise which is used brand or product in a consumer's mind. to establish the image of a 3
Types of Market Positioning Pricing Quality Differentiation 4
Benefits of Market Positioning Create a strong competitive position Improve sales Define a clearer target market Make more effective decisions Connect to consumer needs 5
Examples: McDonald s positions itself as a place to get quick and cheap meals. Microsoft and Apple position themselves as a tech company that offers innovative and user-friendly products. Starbucks positions itself as a trusted source of upscale quality coffee and beverage. 6
Conclusion Positioning is about how you want consumers to perceive your brand, products (and services) or pricing and the strategies you adopt to reach this perceptual goal. 7
References Bilardi, E. (2022, February 3). What is market positioning? Product Marketing Alliance. Retrieved April 27, 2022. Author: Daniel Hopper with him on Linkedin. Business owner of BYB Marketing, Hopper, A. D. Business 2 Community. Retrieved April 27, 2022. Follow @hamdanz Daniel Hopper is a marketing consultant based in New Zealand. Connect Positioning in marketing: Definition, types, examples, benefits & how to. Mageplaza. (n.d.). Retrieved April 27, 2022. Market positioning strategies. Welcome to LearnMarketing.net. (n.d.). Retrieved April 27, 2022. 8
