Market Positioning Strategies in Business Administration
Explore market positioning in business administration through this comprehensive presentation by Ali Bubaker from the Libyan International Medical University Faculty of Business Administration. Learn about market positioning, its importance, examples, and the main strategies used for effective business positioning.
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Presentation Transcript
LIBYAN INTERNATIONAL MEDICAL UNIVERSITY FACULTY OF BUSINESS ADMINISTRATION Market Positioning NAME: Ali Bubaker ID:3329 EMAIL:ALI_3329@LIMU.EDU.LY
2 OBJECTIVE: BY THE END OF THIS PRESENTATION YOU WILL UNDERSTAND WHAT IS MEANT BY MARKET POSITION.
3 TABLE OF CONTENT Introduction Example of market position Five main strategies OF BUSINESS POSITION Conclusion
4 INTRODUCTION Market Positioning refers to the ability to influence consumer perception. It allows a company to achieve superior margins regarding a brand or product relative to competitors. The objective of market positioning is to establish the image or identity of a brand.
5 Example of market position Market positioning refers to the process of establishing the image or identity of a brand or product so that consumers perceive it in a certain way. For example, a car maker may position itself as a luxury status symbol. Whereas a battery maker may position its batteries as the most reliable and long- lasting.
6 Five main strategies OF BUSINESS POSITION: Positioning based on product characteristics. Positioning based on price. Positioning based on quality or luxury. Positioning based on product use or application. Positioning based on competition.
7 CONCLUSION: Market Positioning refers to the ability to influence consumer perception regarding a brand or product relative to competitors. The objective of market
8 References Chen, J. S., & Uysal, M. (2002). Market positioning analysis: A hybrid approach. Annals of tourism research, 29(4), 987-1003.
9 THANK YOU
