Market Segmentation Strategies
Learn about market segmentation, types of segmentations, and the importance of this marketing strategy in targeting specific consumer groups to enhance business success.
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Libyan International Medical University Faculty of Business Administration The Major Bases for Segmenting Markets Name:Yakoub Elwerfalli ID:3194 Faculty of Business Administration| DATE:18\5\2021 Yakoub_3194@limu.edu.ly
CONTENTES 1. what is market segmentation. 2.What are the types of market segmentations . 3.what is the importance of market segmentation. 2
What is market segmentation Is a marketing strategy in which select groups of consumers are identified so that certian product or products lines can be presented to them. 3
Types of market segmentations 1.Demographic segmentation 2.grographic segmentation 3. benefits sought segmentation . . . 4
Importance of market segmentations Market segmentation can help to define and better understand your target audiences and ideal customers. 5
conclusion Market segmentation is a marketing concept which divides the complete market set up into smaller subsets comprising of consumers with a similar taste, demand and preference. A market segment is a small unit within a large market comprising of like minded individuals. 6
refernences Gitman, L. J., McDaniel, C., Shah, A., Reece, M., Koffel, L., Talsma, B., & Hyatt, J. C. (2018, September 18). Market Segmentation. Introduction to Business. https://opentextbc.ca/businessopenstax/chapter/mar ket-segmentation/. 7
