Marketing Budgets and Objectives
Explore the intricacies of IMC budgets and objectives, including allocation strategies, funding calculations, category breakdowns, and writing effective IMC objectives. Get insights on traditional advertising, digital media, sales promotion, public relations, brand visibility, and personal contact aspects. Dive into industry ratios, historic patterns, affordability considerations, and different models for budgeting.
Download Presentation
Please find below an Image/Link to download the presentation.
The content on the website is provided AS IS for your information and personal use only. It may not be sold, licensed, or shared on other websites without obtaining consent from the author. If you encounter any issues during the download, it is possible that the publisher has removed the file from their server.
You are allowed to download the files provided on this website for personal or commercial use, subject to the condition that they are used lawfully. All files are the property of their respective owners.
The content on the website is provided AS IS for your information and personal use only. It may not be sold, licensed, or shared on other websites without obtaining consent from the author.
E N D
Presentation Transcript
Chapter Chapter 3 3 IMC IMC Budgets and Objectives Budgets and Objectives
Budget Flow Sequence Marketing Budget IMC Budget Category Allocations Media Budgets
Calculating Funds for IMC Historic Patterns Maximum Affordability Industry Ratios Percentage of Sales Fixed Amount Per Unit Market Share Strategies Media Models Predictive Algorithms
IMC Category Allocation Traditional Advertising Digital Media Sales Promotion Public Relations Brand Visibility Personal Contact
Writing IMC Objectives Results Category Specific Number Time Frame IMC Budgets Restrictions Objectives
