Marketing Campaign Optimization Analysis

The project focuses on analyzing a telemarketing campaign by Bank of Corporate for their financial product term deposits. The objective is to identify target customers and driving factors for successful conversion, optimizing future marketing strategies.

• Marketing
• Campaign Optimization
• Telemarketing
• Financial Products
• Data Analysis

alies Follow

Uploaded on Mar 21, 2025 | 0 Views

Download Presentation

Please find below an Image/Link to download the presentation.

The content on the website is provided AS IS for your information and personal use only. It may not be sold, licensed, or shared on other websites without obtaining consent from the author.If you encounter any issues during the download, it is possible that the publisher has removed the file from their server.

You are allowed to download the files provided on this website for personal or commercial use, subject to the condition that they are used lawfully. All files are the property of their respective owners.

The content on the website is provided AS IS for your information and personal use only. It may not be sold, licensed, or shared on other websites without obtaining consent from the author.

Presentation Transcript

1. ASSIGNMENT GUIDELINES Make the changes in the PPT as you solve the parts This file contains the template for the EDA part of the project. Check the instructions added in the note section of every slide for clarity. Don t move around any image or text box If you require more/lesser elements, be careful when you copy/delete the existing ones.

2. ASSIGNMENT Name: .. Problem Statement Bank of Corporate conducted a telemarketing campaign for one of its financial products Term deposits to build a long-term relationship with the existing customers. These campaigns need to be cost efficient such that the bank not only increases their overall revenues but also the total profit. Assignment Objective To identify the target customers and the driving factors behind the successful conversion of a customer and optimize future marketing campaigns.

3. PART I : Univariate Analysis Marketing Campaign Optimization Variable under consideration:

4. PART I : Univariate Analysis Marketing Campaign Optimisation Variable under consideration:

5. PART I : Univariate Analysis Marketing Campaign Optimisation Variable under consideration:

6. PART I : Univariate Analysis Marketing Campaign Optimisation Variable under consideration:

7. PART II : Bivariate Analysis Marketing Campaign Optimisation Variables under consideration:

8. PART II : Bivariate Analysis Marketing Campaign Optimisation Variables under consideration:

9. PART II : Bivariate Analysis Marketing Campaign Optimisation Variables under consideration:

10. PART II : Bivariate Analysis Marketing Campaign Optimisation Variables under consideration:

11. PART III: Optimisation Results Marketing Campaign Optimisation

12. PART IV: Major insights Marketing Campaign Optimisation