Marketing Final Review - Jeopardy Style Fun

Jeopardy Marketing Final Review Version

Rules 1. Each team must select a spokesperson. I will only accept answers from that person. If another player bursts out an answer, 100 points will be deducted from that team and the team that has control will advance to the next question. (No points will be awarded for that round the question will be tossed out). A team can only be in control for a maximum of 3 turns. Ms. K reserves the right to judge answers No arguing! 2. 3. 4.

Marketing 101 Functions & Utilities Market Planning SWOT Analysis 100 100 100 100 100 100 100 100 200 200 200 200 200 200 200 200 300 300 300 300 300 300 300 300 400 400 400 400 400 400 400 400 500 500 500 500 500 500 500 500

What are goods, services and ideas? Marketing promotes these things, as demonstrated when we played a Pictionary-like game at the beginning of the semester. Row 1, Col 1

What is distribution? __________ is another term for Channel Management. 1,2

What is a customer profile? A ______lists information about the target market, such as age, income level, ethnic background, occupation, attitudes, lifestyle, and geographic residence. 1,3

What is a SWOT Analysis? This lists everything that could make a business succeed or fail. 1,4

What are utilities? ________ are the attributes of a product or service that make it capable of satisfying consumers wants and needs. 2,1

What is product/service management? Obtaining, developing, maintaining, and improving a product or product mix in response to market opportunities is referred to as _______________. 2,2

What is a Marketing Plan? A formal, written document that directs a company s activities for a specific period of time is called: 2,3

What are company, customer and competition? When evaluating internal factors, companies assess the 3 Cs: 2,4

What is lower prices? Marketing activities increase demand, and this helps to 3,1

What is possession utility? Jumpin Jimmy s only accepts cash. If they started accepting debit cards, they would increase 3,2

What is a sales forecast? The projection of probable, future sales in units or dollars is called: 3,3

What is a political factor? Do Not Call legislation is an example of a: 3,4

What are product, place, price and promotion? The marketing mix includes the four basic marketing strategies called the four Ps: 4,1

What is information utility? Part of The Body Shop s marketing strategy is to state that they do not test their products on animals. This is an example of: 4,2

What is market segmentation? Businesses know they cannot convince everybody to buy their product or service. They look for ways to offer their product or service to people who are most likely to be interested. This involves breaking down the market into smaller groups that have similar needs, a process called: 4,3

What is a technological factor? The invention and wide-spread adoption of digital photography is an example of: 4,4

What is the marketing concept? The _________ is the idea that business should strive to satisfy customers needs and wants while generating a profit for the firm. 5,1

What is place utility? If a company sells products where it is convenient for the customers to purchase them, this would be an example of _________________. 5,2

What is evaluation and control? Victor is reviewing reports that show last month s Sales in the Student Store. This is an example of which part of a marketing plan? 5,3

What are political, economic, socio-cultural, and technological factors? An environmental scan involves evaluating these four factors: 5,4