Marketing & Promotion of Children's Palliative Hub - Campaign Overview
This comprehensive marketing and promotion campaign aims to highlight the Children's Palliative Hub, engage the target audience, and provide valuable resources for children's palliative care in Ireland. The initiative involves identifying stakeholders, developing key messages, and implementing various communication strategies, including PR plans and engaging activities. The distribution plan includes postal packs, family packs, conferences, seminars, and social media outreach to increase awareness and usage of the hub.
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Presentation Transcript
NDT 5: Marketing & Promotion of the Children s and Young People s Palliative Hub Anne-Marie Carroll Director of Nursing LauraLynn Ireland s Children s Hospice
Marketing & Promotion of the Children s and Young People s Palliative Hub www.childrenspalliativehub.com NDT 5 Anne-Marie Carroll, Valerie Jennings, Maeve Hennessy, Ann Booth, Ann Mahony, Lesley Carroll
Palliative Hub Gateway for palliative care information for the entire community including patients, families, carers, health and social care professionals, researchers and other professionals AIIHPC developing on the behalf of the palliative care sector www.aiihpc.org 3
Initiative Aim To highlight the Children & Young People Palliative Information Hub to the target audience To build traffic, engagement and use as information hub resource for Children & Young People palliative care on the island of Ireland
Approach Identify target audience/stakeholders Identify key channels of communication Develop key messages about cyp palliative care Roll out activity plan Develop PR Plan Communications to Healthcare Professionals Communications to families/service users
Activities Engagement and collaboration
Distribution Plan Postal Packs NI Children s Hospice & LauraLynn Family Packs Conferences/Seminars Social Media
Budget 3000 Magnets (2000 @cost 708.48 ) Pens (2500 @cost 983.00 ) Postage 2.25 per envelope (includes cover letter, 10 leaflets, 10 pens & 5 magnets) Circulating 110 professionals/stakeholders postage packs 247.50. Additional costs for leaflets & stationary to be confirmed via AIIHPC Total cost to date = 1938.98
Taglines (The lines you remember) Children's Palliative Care Defined L k online www.childrenspalliativehub.com Life Limiting Illness? .. don t be in the Wilderness. Log onto www.childrenspalliativehub.com
Key Challenges Hub not direct service provider/Search words Changes to Hub URL All island blend Time constraints/work commitments Geographically tele conferencing Branding of merchandise New area of learning marketing & social media
Highlights/Reflections Professional networks Awareness of cyp hub amongst team Learning on marketing strategies Tweeting Concept of digital strategy Self awareness and self reflection in professional roles Broader thinking
The Future. Presentation to the CYP Palliative Hub working group 2016 targeted conferences/seminars Evaluation/Feed Forward Digital Strategy Tag Lines
Thank you Maeve Hennessy CNS Louth SPC Service Valerie Jennings CNS Our Lady s Children s Hospital Crumlin Ann Booth CNS LauraLynn Childrens Hospice Lesley Carroll CNM 2 Galway Hospice Anne-Marie Carroll DON LauraLynn Children's Hospice Ann Mahony Interim DON Marymount Hospice, Cork
