Marketing Research To Make a Difference - Yale University
This content discusses the importance of marketing research in creating positive societal change, specifically focusing on the work of Kelly D. Brownell and the team at Yale University's Rudd Center. Addressing topics like weight stigma, legal aspects in schools, public policy, food marketing, and activating change agents, the content emphasizes the need for timely legal research and strategic actions by various stakeholders.
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Presentation Transcript
Marketing Research To Make a Difference Kelly D. Brownell Yale University
DIRECTOR Kelly Brownell DEPUTY DIRECTOR Marlene Schwartz WEIGHT STIGMA LEGAL SCHOOLS Rebecca Puhl Jennifer Pomeranz Kathryn Henderson PUBLIC POLICY FOOD MARKETING ECONOMICS Roberta Friedman Jennifer Harris Tatiana Andreyeva COMMUNICATIONS Andrea Wilson
A Top Down Approach Global Action Federal Action State Action Local Action The Individual
The Local Innovation Approach The Individual Other People Public Opinion Institutions Government
Who Are The Change Agents And What Will It Take To Activate Them?
Potential Change Agents Needed For Activation? Parents Outrage Public Support, Funding NGOs Legislators Public Support AGs Support & Legal Grounds Courts Creative Legal Theory Litigators Opportunity
Timely and Strategic Legal Research e.g., Speech vs. Conduct
Toys in Kids Meals Ken Yeager County Supervisor Santa Clara County, CA Eric Mar San Francisco Board of Supervisors
Two Attorneys General Vermont Attorney General Connecticut Attorney General
Vermont Attorney General William Sorrell
Connecticut Attorney General Richard Blumenthal
Likely Steps Identify change agents Develop coordinated research plan Focus on strategic goals Broad view of research Quick strike studies Legal research Polling Ask what will it take for change?
Specific Possibilities Strategic, well-timed polling Framing studies Studies documenting children as prey Legal/Research links (e.g., misleading) Addiction & hijacking the brain Neuroscience & marketing
Potential Change Agents Needed For Activation? Parents Outrage Public Support, Funding NGOs Legislators Public Support AGs Support & Legal Grounds Courts Creative Legal Theory Litigators Opportunity
