Marketing Strategy and Plan for Business Success

MARKETING PLAN

Learning Learning Objectives Objectives 1) To know what a marketing strategy and plan is. 2) To know which elements are part of marketing strategy and plan. 3) To know which tools help you to make the marketing strategy and plan. 4) To make your marketing strategy and plan.

Introduction Introduction Structure Structure This module gives an overview to the learners of what marketing strategy and plan and sustainability in business means. Definition of the marketing strategy and plan Throughout the material theory and several activities on those topics are presented. Elements of the marketing strategy and plan By completing this material learners will be able to develop their own marketing plan as well as to use several online tools, which they will help them to develop an social marketing planning. Tools to make your marketing strategy and plan Make your marketing strategy and plan

Definition: Marketing plan Definition: Marketing plan Marketing refers to the process of planning a product or service and everything related to the factors that favour its penetration and consolidation in a market, as well as the tools to improve the strategy and business model and the ideas to optimize sales and take advantage of internet and social media opportunities. The marketing plan makes an initial description of the situation of the organization and expands with the analysis of the situation and the incorporation of the objectives, strategies, and actions that the company must meet and apply. Thus, the plan becomes a long-term guide that marks a path designed by the entire human team that is part of the business project, while helping unforeseen events and mistakes. to prevent possible Source: https://canalempresa.gencat.cat/ca/01_que_voleu_fer/planificar-un-negoci/pla-empresa/pla-de-marqueting

Importance of each element Importance of each element to build your marketing plan to build your marketing plan Networking Price Distribution process Communication Brand Target group Market Environment Product/Service Source: https://canalempresa.gencat.cat/ca/01_que_voleu_fer/planificar-un-negoci/pla-empresa/pla-de-marqueting

Product/ Services: Identifying the need(s), describe and justify the need(s) and description of the product/service Analysing the environment: Description and analyse the market (human resources, economic elements, R+D, bureaucratic process, technological aspects, cultural aspects, future, etc. Analysing the market: Research the potentialities and the competitiveness, and especially focus on geographic areas where to sell the product/service, volume of market, the % of increasing the market, vital cycle of market, etc. Target group: Potentiality of target group (client), location, their needs, and motivations, characterises of our clients, etc. Brand: designing our brand- colours, type, quality, innovation, vital cycle of product, etc. Communication: communication plan Distribution process: how do you sell your product/service? Price: Price strategy, discounts, packs, etc. Networking Source: https://canalempresa.gencat.cat/ca/01_que_voleu_fer/planificar-un-negoci/pla-empresa/pla-de-marqueting

Steps to make your marketing plan Steps to make your marketing plan 1. Analyze your environment/ context (Tool 1: SWOT applied to your marketing plan): 1. WHAT? 2. HOW? 3. WHO? (Tool 1: SWOT applied to your marketing plan): 2. Define your Strategy marketing plan: 1. SMART goals: What do you want to get? (Tool 2_SMART goals (Tool 2_SMART goals applied to your applied to your marketing plan) marketing plan) 3. Make your planning: Which steps do you follow? (Tool 3_4P apply to your marketing plan) 4. Set your budget 5. Continue Evaluation process of your marketing plan (Tool 3_4P apply to your marketing plan) Source: http://www.accio.gencat.cat/ca/serveis/banc- coneixement/cercador/BancConeixement/com_elaborar_un_pla_de_marqueting

Tools to Tools to make make your your marketing plan marketing plan SWOT SMART 4P

TOOL 1: SWOT TOOL 1: SWOT is a strategic planning technique used to help organization identify weaknesses, opportunities, threats to business competition or project planning. It is designed for use in the preliminary stages of decision- making processes and can be used as a tool for evaluation of the strategic position of a city or organization. STRENGTHS WEAKNESS a person strengths, or and related SWOT OPPORTUNITIES THREATS Source/ Play video: https://www.youtube.com/watch?v=EJ4uVsSqQ9k&feature=emb_logo

TOOL 2: SMART TOOL 2: SMART Source: https://thinkmarketingmagazine.com/how-to-create-smart-goals/

TOOL 3: 4p TOOL 3: 4p PLACE PRODUCT The 4P Matrix dates back to the 1960s, and is arguably the most frequently used marketing matrix because it s simple and it works. The 4P matrix can help you define your marketing options, whether you re planning to launch a new product or you re evaluating an existing one. PROMOTION PRICE Source/ Play video: https://www.youtube.com/watch?v=ft8QvCJQgik&feature=emb_logo

Now Now it s it s your your time! time! Source: https://www.thebalancesmb.com/what-is-a-marketing-plan-1794426