Marketing Systems in Agribusiness
Explore the fundamental aspects of marketing systems in agribusiness, including functions, agents, middlemen, and channels. Learn about the role of marketing in farming businesses, its purpose, and the elements that make up a marketing system.
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Presentation Transcript
SEFIKENG CAMPUS AGRIBUSINESS L3 PRESENTATION 2
TOPIC 1 MODULE 2 SO 1.2 LO 1.2.2 Marketing, budgeting and viability Module overview no 1: Recognise the role of marketing as it affects a farming business
MARKETING SYSTEMS: functions, agents, middlemen and channels WHAT IS MARKETING? Means to make a communication about a product or service
MARKETING SYSTEMS: functions, agents, middlemen and channels WHAT IS THE PURPOSE MARKETING: to encourage recipients of the communication to purchase or use the product or service Assist in the efficient allocation of resources Create wealth and promote economic growth Improve income distribution among different sectors of the economy maintain stability of supply and demand for marked goods
MARKETING SYSTEMS: functions, agents, middlemen and channels Objective of marketing are: Maximise benefits from the available resources Expand marketing operations to increase wealth A marketing system comprises a number of elements, the particular products and their characteristics being transferred from the producer to consumer.
MARKETING SYSTEMS: functions, agents, middlemen and channels A marketing system elements: the particular product The characteristics of participants The functions or roles that each participants performs in the market The locations, stages, timetable and physical infrastructures involved
OTHER DEFINATIONS ABOUT MARKETING SYSTEMS TERMS DEFINATIONS Agent A businessman who buys or sells for another in exchange for a commission Consumer A person or organisation that buys something being sold and uses it. Trader A person who exchanges commodities for other commodities or money Enterprise A project, usually involving some risk; a division of a business Middleman Any person through whose hands a commodity passes as it goes from producer to consumer.
OTHER DEFINATIONS ABOUT MARKETING SYSTEMS TERMS DEFINATIONS Intermediaries Is anyone who negotiates between two other parties to do business Customer A buyer or consumer Grading Putting a commodity into different classes sometimes of size, but often quality standardisations Ensuring that a commodity meets certain standards of quality, no matter where it comes from.
MARKETING SYSTEMS: functions, agents, middlemen and channels Today s presentation touched only the following: Module 2 overview number 2 Marketing objectives Marketing purposes Marketing systems And lastly definitions around marketing In our next presentation as we continue with marketing we will do MARKETING FUNCTIONS
