MASTER FRANCHISE
Franchisor is the developer of the AVOCADORIA dessert concept. The franchise offers exclusive territory rights within a country/area, with a build-up period and specific franchise terms. Initial deposit and payment schedule details are provided. Sub-franchise rights are granted based on meeting set requirements. Franchise fees include a share for the franchisor on unit sales. The content also includes images illustrating the key points of the master franchise opportunity.
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Presentation Transcript
MASTER FRANCHISE 2024
MASTER FRANCHISE 2024 Franchisor is the developer and owner of the unique system, identified by the mark AVOCADORIA ,a dessert concept that features avocados.
MASTER FRANCHISE 2024 Territory: within the chosen country/area.
MASTER FRANCHISE 2024 Build-up Period: Five (5) master franchisee-owned units within a period of one (1) year, meeting performance standards, prior to being granted the right to the whole country and the right to sub-franchise. Master Franchise Term: Ten (10) years with two (2) renewals of five (5) years each.
MASTER FRANCHISE 2024 Unit Franchise Terms: Three (3) years with two (2) renewals of three (3) years each. Master Franchise Fee: __________ inclusive of five (5) units.
MASTER FRANCHISE 2024 Initial Deposit: An amount equivalent to 20% of the Master Franchise Fee _________ is due upon signing the Memorandum of Understanding (MOU) to hold the territory until the Master Franchise Agreement (MFA) is signed. The deposit will be applied towards the master franchise fee and is non- refundable. The payment schedule shall be as follows:
MASTER FRANCHISE 2024 % of Master Franchise Fee Timing Equivalent Amount Upon signing of the MOU 20% Upon signing of MFA 50% Upon opening 1st unit 20% Upon opening 2nd unit 10%
MASTER FRANCHISE 2024 Sub-Franchise Rights: Granted after fulfilling condition in the Item no. 3 Minimum Requirements Year 1 2 3 4 5 6 7 8 9 10 Number of units open 5 20 25 35 45 - - - - - Master franchisee- owned 5 5 5 5 5 3 3 3 3 3 Sub-franchising No OK OK OK OK OK OK OK OK OK
MASTER FRANCHISE 2024 Unit Franchise Fee Share of Franchisor shall be inclusive with a fee from the 6th unit onwards. Franchisor share on Unit Continuing Services Fee shall be five percent (5%) of Gross Sales for all units operating in the territory to be paid monthly to Franchisor.
MASTER FRANCHISE 2024 Advertising Expenditures Global Advertising fee of 2% of gross sales of all units operating in the territory to be paid monthly to AVOCADORIA.PH Minimum marketing expenditure of 2.5% of gross sales to be spent by the unit for its local advertising fund for location and in-store ad and marketing efforts.
MASTER FRANCHISE 2024 Training Requirements: Training for MFE s staff that will be involved in managing and operating the units. This will be for seven (7) days at FRANCHISOR s designated branch/es and training centers in the Philippines. [FRANCHISOR may set a maximum number of attendees to the training].
MASTER FRANCHISE 2024 Opening Support: FRANCHISOR will send up to three (3) team members to the territory to help in the initial set-up and pre- and post-opening preparations of the initial unit for up to five (5) days. The franchisor will cover air travel, accommodation, and all local expenses. On-going Support: A maximum of two (2) visits will be done by one (1) FRANCHISOR representative to the territory annually for the first two (2) years of operation and one (1) visit to the territory annually thereafter. The franchisor will cover air travel, accommodation, and all local expenses. Any request for additional visits shall be borne by the MFE.
MASTER FRANCHISE 2024 Proprietary Products / Equipment: a. MFE must purchase only products, equipment, furniture, and fixtures from FRANCHISOR or its accredited suppliers. b. A list of items that will be provided by the FRANCHISOR or its accredited suppliers shall be included in the MFA. c. For items not on the list, the MFE may source directly. d. MFE should follow recipe/ food preparation procedures as specified by FRANCHISOR.
MASTER FRANCHISE 2024 Approval of Locations: Locations of the first five (5) outlets will be approved by the FRANCHISOR.
MASTER FRANCHISE 2024 Other Requirements Master Franchisee will be required to prepare a business plan showing Franchisor s market for the country, the MFE s company profile in detail, and plans for developing AVOCADORIA.PH in their country. Master Franchisee shall attend meetings in the Philippines to view current operations, to meet staff and executives, to present their preliminary business plan for the development of AVOCADORIA.PH in their country and to learn details on the AVOCADORIA.PH concept, profitability, and support. 1. 2.
MASTER FRANCHISE 2024 Other Requirements Master Franchisee shall be required to sign a Confidentiality Agreement. In addition to the above fees, it is estimated that each unit built will require an additional investment of about US$28,000, whether the unit is owned or leased. FRANCHISOR expects its master franchisees to invest a substantial amount of capital upfront to acquire the right to build and operate the unit. Pricing and other terms shall be mutually agreeable and geared to market acceptability. If MFE will build a commissary, the MFE shall submit the design of the commissary for the FRANCHISOR s approval. 1. 2. 3. 4. 5.
MASTER FRANCHISE 2024 THANK YOU
